Senior Marketing Strategist, Automotive Background

Job not on LinkedIn

November 21

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Bamboo Works

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Recruitment • HR Tech • B2B

Bamboo Works is a company that specializes in providing remote staffing solutions for businesses around the world. They focus on sourcing high-quality remote talent that matches a business's specific needs, culture, and operational requirements. Bamboo Works offers services including digital marketing support, customer service, bookkeeping, accounting, and personal assistance. They provide tools like time and performance tracking software to enhance efficiency and transparency. The company prides itself on strategic local partnerships and meticulously curating bilingual talents to support their clients' operations effectively. Bamboo Works aims to save businesses time, energy, and money by streamlining recruitment processes and back-office management.

11 - 50 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

📋 Description

• Plan, manage, and optimise Google Ads and Meta Ads campaigns • Build strategic, local-service–focused ad funnels • Run continuous analysis, A/B testing, and performance refinement • Drive stronger lead volume while lowering CPL • Deliver clear, actionable reports that highlight results and next steps • Develop and execute platform-specific strategies across Instagram, Facebook, TikTok, and LinkedIn • Build and maintain a consistent content calendar • Create eye-catching graphics, banners, and simple creative assets • Track performance, boost engagement, and expand overall reach • Maintain consistent brand identity across all digital touchpoints • Produce simple design assets when needed • Lead creative direction and develop fresh content ideas • Provide weekly progress updates via email • Deliver monthly, easy-to-understand reports • Offer clear insights, recommendations, and next actions

🎯 Requirements

• Senior-level digital marketer with 5+ years of experience (strongly preferred) • Strong performance marketing background, especially with Google Ads and Meta Ads • Experience in the automotive industry is required • Familiarity with local service businesses such as car tinting, detailing, automotive services, or trades • Good design ability, including basic banners, ad creatives, social graphics, and newsletters • Strong strategic thinking and the ability to plan and execute end-to-end marketing initiatives • Excellent English communication skills • Proactive, takes initiative, and does not require constant direction • Confident in presenting reports, insights, and clear recommendations • Independent and capable of managing the entire marketing function • Experience running local lead generation campaigns • Knowledge of CRM systems for email marketing • Strong copywriting skills for ads, emails, and promotional content.