Marketing Analyst (Mid-Level)

Job not on LinkedIn

🔥 12 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bancorbrás

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1983

✈️ Travel

🛡️ Insurance

Travel • Insurance • Tourism

Bancorbrás is a conglomerate of companies operating in Brazil for over 40 years, specializing in tourism, consortia, and insurance. With a diverse portfolio, Bancorbrás strives to enhance quality of life for its clients by offering travel experiences, facilitating investments, and providing insurance solutions tailored to various needs. The company also emphasizes its commitment to social citizenship through philanthropic activities conducted by the Instituto Bancorbrás.

📋 Description

• Plan, execute, and monitor marketing initiatives aligned with the brand’s positioning and business objectives • Understand the needs of the product, sales, customer service, and e-commerce teams and translate them into marketing plans, briefs, and initiatives • Organize requests, priorities, schedules, and approvals, tracking deliverables with specialists, partner teams, and suppliers • Develop integrated campaigns for launches, customer acquisition, engagement, and retention • Plan and execute content calendars for social media and other brand channels • Produce and adapt copy, content briefs, and scripts for posts, videos, emails, landing pages, and sales materials • Support engagement with the brand’s followers, audiences, and communities • Review content and materials, ensuring clarity, consistency, and alignment with the brand identity and tone of voice • Update content on websites and digital channels and support the creation and optimization of landing pages and forms • Support email and WhatsApp campaigns, audience segmentation, and relationship marketing initiatives in partnership with the CRM specialist • Support paid media campaigns and monitor results alongside specialists • Monitor the lead and customer journey, proposing improvements to communication, conversion, and experience • Analyze channel, content, and campaign metrics, preparing reports with conclusions and recommendations • Research trends, competitors, and audience behavior, identifying opportunities for the brand • Develop support materials for the sales and customer service teams • Support initiatives involving partners, influencers, events, and press relations • Identify problems, propose solutions, and follow requests through to completion • Document decisions, processes, and learnings, keeping the team informed about progress, pending items, and next steps

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field • Experience in marketing, including campaigns, content production, and digital channels • Knowledge of marketing planning, brief development, and schedule management • Strong written and verbal communication skills, with the ability to write, review, and adapt content for different audiences and channels • Knowledge of social media, editorial calendars, audience engagement, and metrics analysis • Experience with customer acquisition, engagement, or retention initiatives • Familiarity with inbound marketing, CRM, audience segmentation, email marketing, and automation • Familiarity with website updates, landing pages, forms, SEO, and user experience • Knowledge of marketing metrics and the ability to interpret data and propose improvements • Familiarity with paid media and conversion funnels • Proficiency in Microsoft Office or Google Workspace, particularly spreadsheets, presentations, and reports • Familiarity with CRM, content management, performance analytics, and social media management tools • Familiarity with Photoshop, Canva, or similar tools, as well as basic image and video editing • Ability to organize one’s own workload, prioritize requests, and manage activities independently at the expected mid-level of experience • Ability to identify problems, propose solutions, and follow requests through to completion • Strong interpersonal and collaboration skills when working with different teams, specialists, and suppliers • Flexibility and willingness to learn and work across different areas of marketing • Preferred: experience in tourism, services, subscription products, or communities; brand, product, or integrated campaign launches; providing marketing support to a business unit; Salesforce, RD Station, WordPress, GA4, Clarity, or Meta Business Suite; audiovisual creation and editing tools; use of artificial intelligence; intermediate English

🏖️ Benefits

• Attendance Bonus: Three paid days off per year to use as you wish • Education Assistance: 50% reimbursement for courses related to your professional development, available after one year with the company • Home Office Allowance: A monthly additional payment to help cover remote-work expenses • Childcare Assistance for children under six years old • Christmas Bonus: A special year-end bonus • Health Insurance with nationwide coverage and copayments • Dental Insurance • Private Pension Plan with employer contributions • Life Insurance • TRIB PASS – Leisure and Tourism Platform: the company subsidizes 50% of the monthly fee • Meal and Food Allowance (Caju Card), provided for each day worked • Transportation Allowance, with a 6% deduction from salary • Wellhub (formerly Gympass), providing access to thousands of gyms