Mid-Level Marketing Analyst

Job not on LinkedIn

🔥 33 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📊 Marketing Analyst

👻 Ghost score 12%

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🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Rede Mulher Empreendedora

Rede Mulher Empreendedora

11 - 50 employees

Founded 2010

💼 Consulting

📣 Marketing

🤝 Non-profit

Consulting • Marketing • Non-profit

Rede Mulher Empreendedora is a Brazilian non-profit network and institute that empowers women entrepreneurs through training, mentorship, events, community-building and research. The organization runs courses and programs, connects women to resources and markets, mobilizes volunteers and corporate partners, and offers grants and acceleration programs to support economic autonomy for women, especially those in social vulnerability. It also produces research and digital content and accepts donations to scale its social impact.

📋 Description

• Lead end-to-end marketing campaigns by defining audiences, customer journeys, content, channels, timelines, and performance indicators. • Organize and prioritize multiple simultaneous demands and projects. • Clarify and deepen briefs with the teams involved before execution. • Plan and execute email marketing campaigns and newsletters, including segmentation, setup, testing, deployment, monitoring, and analysis. • Structure and implement customer journeys, nurture flows, re-engagement campaigns, and automations for B2B and B2C audiences. • Configure and monitor lists, forms, landing pages, workflows, triggers, cadences, and entry and exit criteria. • Monitor database quality, deliverability, contact frequency, and audience behavior. • Produce content and copy for emails, newsletters, landing pages, ads, articles, and other materials. • Adapt language, value propositions, arguments, and calls to action to different audiences and stages of the customer journey. • Support the paid media strategy and serve as the liaison with the paid media agency. • Track acquisition and conversion metrics and recommend adjustments to audiences, content, creative, investment, or customer journeys. • Integrate paid media, email marketing, landing pages, and automations across different channels. • Monitor performance indicators for campaigns, emails, automations, landing pages, and funnel stages. • Analyze patterns, bottlenecks, and opportunities in B2B and B2C journeys. • Design tests for content, segmentation, creative, channels, cadences, and journeys, and analyze the results. • Prepare performance analyses and reports with conclusions and recommendations. • Work collaboratively with Design, Social Media, Client Relations, Sales/Lead Generation, Projects, and other teams. • Share information, decisions, and learnings to improve Marketing deliverables and practices.

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Journalism, Public Relations, Business Administration, Business, or a related field. • At least 2 years of experience in Digital Marketing, Inbound Marketing, or a related area. • Hands-on experience with email marketing, CRM, Marketing automation, segmentation, and customer journey development. • Experience with HubSpot, RD Station, or similar Marketing automation tools. • Experience creating content and copywriting for emails, newsletters, landing pages, ads, or other digital materials. • Ability to monitor and analyze Marketing metrics, identifying patterns, bottlenecks, and opportunities for improvement. • Ability to organize and track multiple campaigns, projects, and demands simultaneously. • Strong communication and relationship-building skills with different teams and partners. • Analytical, organized, and results-oriented mindset, with a willingness to test new approaches and learn from results. • Experience working with a paid media agency and monitoring acquisition and conversion metrics is a plus. • Knowledge of paid media.

🏖️ Benefits

• Childcare assistance • Flexible hours • Life insurance • Food allowance • Transportation allowance • Meal allowance • Wellhub

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