Program Marketing Manager

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Barcoding, Inc.

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Transport • Enterprise • SaaS

Barcoding, Inc. is a leader in the field of automated data capture and mobility solutions, focusing on developing comprehensive strategies to enhance supply chain performance. With expertise in industries such as distribution, manufacturing, retail, and transportation, Barcoding, Inc. leverages technology partnerships and a Process-People-Technology (PPT) philosophy to deliver tailored solutions for its customers. The company offers services like enterprise implementation, mobile device management, and managed mobility services, along with a strong focus on RFID and IoT infrastructure. Through holistic data capture solutions, Barcoding, Inc. aims to improve operational efficiency and customer satisfaction, paving the way for smarter supply chains.

51 - 200 employees

Founded 1998

🚗 Transport

🏢 Enterprise

☁️ SaaS

💰 Seed Round on 2012-12

📋 Description

• Lead the planning, execution, and optimization of marketing programs, collaborating with sales, product, and regional teams to deliver impactful campaigns and events. • Design and implement local events, trade shows, and customer engagement activities that boost brand awareness and generate qualified leads for DecisionPoint’s solutions. • Partner with sales teams to develop territory-specific marketing strategies, ensuring alignment with business goals and maximizing ROI. • Support the management of marketing budgets, resources, and vendor relationships, ensuring compliance and effective use of funds. • Work with the content team to tailor promotional materials, including presentations, signage, social posts, and event collateral. • Analyze campaign performance and field activity results, providing actionable insights and reporting to management and stakeholders. • Build and nurture relationships with local partners, customers, and influencers to strengthen DecisionPoint’s presence in key markets.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. • 3+ years of experience in field marketing, event management, or a related marketing role. • Exceptional organizational and multitasking skills, with a sharp attention to detail. • Proven experience managing multiple projects and events simultaneously, adapting to shifting priorities. • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint), project management tools (Asana, Trello, Jira, etc.), and familiarity with CRM/Automation platforms (Salesforce, HubSpot, or similar). • Ability to travel up to 20% (including overnight travel) for events, meetings, and industry conferences. • Strong creative and analytical thinking skills, with a proactive, can-do attitude and a passion for learning.

🏖️ Benefits

• None mentioned