Bark.com
201 - 500 employees
Founded 2014
🏪 Marketplace
👥 B2C
💰 $1.9M Venture Round - Bidvine on 2017-09
Marketplace • B2C
Bark. com is an online marketplace platform that connects consumers with local professionals and service providers across a wide range of categories (e. g. , trades, wellness, marketing, IT and more). The company operates globally, offering lead generation and an end-to-end marketplace product (including in-app messaging) to help buyers post jobs, receive quotes and hire vetted professionals. Bark emphasizes rapid growth, data-driven product development, and a diverse, distributed workforce across multiple hubs.
Head of Performance Marketing
🕒 May 28
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Bark.com
201 - 500 employees
Founded 2014
🏪 Marketplace
👥 B2C
💰 $1.9M Venture Round - Bidvine on 2017-09
Marketplace • B2C
Bark. com is an online marketplace platform that connects consumers with local professionals and service providers across a wide range of categories (e. g. , trades, wellness, marketing, IT and more). The company operates globally, offering lead generation and an end-to-end marketplace product (including in-app messaging) to help buyers post jobs, receive quotes and hire vetted professionals. Bark emphasizes rapid growth, data-driven product development, and a diverse, distributed workforce across multiple hubs.
📋 Description
• Own Paid Acquisition End-To-End: Own the entire paid acquisition stack across multiple channels (Google, Meta, Bing, TikTok, etc.) • Engineer Two-Sided, Marketplace-Aware Allocation: Build allocation logic that optimizes for marketplace outcomes. • Run Both Commercial Models In Parallel: Keep the pay-per-lead engine healthy while re-instrumenting acquisition for subscription models. • Run Creative At Performance Scale: Own the creative testing engine and productionise the AI creative pipeline. • Build AI Into The Function: Partner with the Marketing AI & Automation Engineer to ship agentic workflows. • Lead and Grow the Team: Inherit and develop the full Performance team across various channels and roles.
🎯 Requirements
• 8-12 years in performance / growth marketing, leading teams (4+). • Must have a background in the services marketplace: you’ve run multi-million paid budgets in a two-sided services marketplace. • Pay-per-lead and subscription model experience: you’ve operated a pay-per-lead marketplace at scale. • Real scale on Google and Meta. • Strong point of view on Advantage+ / PMax, AI creative pipelines and agentic bidding. • Strong point of view on measurement, incrementality, MMM and MTA. • Working knowledge of Tableau, GA4 and modern measurement. • Fluency with the Google Ads and Meta APIs is a plus. • Excellent written and spoken English. Comfortable working async with UK, India and Spain teammates.
🏖️ Benefits
• 25 days of paid holiday, with extra days added at 3 and 5 years of service. • Fully remote working, plus up to 20 days each year to work from anywhere in the world. • An annual Learning & Development budget of €550 to spend on courses, training, or other resources that support your professional development. • A €250 allowance towards essential home office technology to help you stay connected and productive.
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