Marketing & Communication Lead

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Base.com

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

☁️ SaaS

🤝 B2B

eCommerce • SaaS • B2B

Base. com is a SaaS platform that unifies and automates multichannel e-commerce operations for sellers of all sizes. It provides order and inventory management, marketplace listing tools, shipping and warehouse management (WMS), price repricing, workflow automation, and AI-assisted listing/translation features, all tied together with extensive integrations and B2B connectivity for suppliers and fulfillment partners. The product is aimed at startups through enterprises to simplify listing, sync stock/prices across channels, accelerate fulfillment, and scale cross-border sales.

📋 Description

• Drafting, localizing, and distributing strategic press releases for Italian media outlets. • Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy. • Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities. • Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels. • Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms. • Definition and management of the Italian editorial plan. • Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure effectiveness in the Italian market. • Technical and operational management of email marketing campaigns. • Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops. • Content creation and strategy to maximize impact and lead generation stemming from event participation. • Main point of contact and workflow management with any external agencies/consultants. • Management and technical coordination of external freelancers for the production of Italian marketing materials. • Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice. • Constant monitoring and monthly reporting of main marketing KPIs for the Italian market.

🎯 Requirements

• Minimum 3 years of proven experience in marketing, digital communication, or PR roles. • Previous experience in the SaaS, e-commerce, or tech industry is highly preferred. • Highly proactive, hands-on approach, and resourceful. • Strong self-management skills and the ability to navigate a fast-paced environment independently. • A genuine desire to learn, grow, and build the role from the ground up, taking true ownership of the Italian marketing operations.

🏖️ Benefits

• Be a part of a global, fast-scaling e-commerce SaaS company with a leading tech product. • Be a key player in Base.com's Italian market expansion. • High autonomy and ownership of projects. • Remote work model with full flexibility. • Collaborate with international teams and work on high-impact projects. • Participation in annual global company summits around the world.