E-Commerce Manager

🕒 May 15

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Bask and Lather Co

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💄 Beauty

🛍️ eCommerce

Beauty • eCommerce

Bask and Lather Co is a direct-to-consumer haircare brand that specializes in natural, organic scalp and hair treatments designed to promote hair growth, strengthen strands, and address issues like alopecia, thinning, and edge loss. The Shopify-based company sells a range of products including scalp stimulators, hair elixirs, beard care, edge control, kits and bundles for different hair types (including 4C and curly hair), and offers educational resources like a hair type quiz and before-and-after results. The brand emphasizes organic ingredients, founder-origin storytelling, and eCommerce distribution with bundle deals, subscriptions, and pay-later options.

📋 Description

• Oversee daily, weekly, and monthly performance of Shopify Plus, including homepage, PDPs, collections, navigation, and site merchandising • Site update execution, including content changes, product launches, bundles, pricing updates, and promotional logic • Ensure site accuracy, brand consistency, and operational readiness across all storefronts • Partner with Operations to ensure inventory visibility, availability logic, and sell-through alignment • CRO execution across Shopify and key landing pages • Analyze user behavior using tools such as GA4, Triple Whale, Hotjar, and Shopify analytics • Prioritize CRO opportunities related to PDP structure, messaging, imagery, social proof, bundling, upsells, and checkout flow • Run structured A/B tests and iterative experiments focused on improving conversion, AOV, and revenue per session • Translate insights into clear action plans and measurable results • Execute on-site merchandising strategy tied to campaigns, launches, and seasonal moments • Execute all promotional setups, QA, and post-launch validation. Including discounting, bundles, gifts with purchase, and exclusives • Ensure flawless execution for high-impact moments such as BFCM, product launches, TikTok traffic spikes, and PR moments • Build and maintain promotion readiness checklists and timelines • Partner with Amazon, TikTok Shop, and Walmart stakeholders to ensure consistency in brand presentation and offer strategy • Support marketplace CRO efforts by optimizing listings, imagery, copy, and bundles in partnership with relevant channel owners • Monitor cross-channel performance trends and identify opportunities to improve funnel efficiency • Work closely with Head of Growth on traffic quality, landing page strategy, and funnel performance • Partner with Retention to align PDPs, bundles, and on-site messaging with email, SMS, and subscription strategies • Collaborate with Creative and Brand teams to ensure CRO insights inform content and asset development • Serve as the internal owner of all e-commerce performance reporting and insights

🎯 Requirements

• 5–8+ years of hands-on e-commerce experience, with deep Shopify expertise • Experience managing high-volume DTC brands with fast execution cycles • Familiarity with Amazon Seller Central and TikTok Shop preferred • Proven track record owning CRO strategy and delivering measurable conversion improvements • Strong analytical skillset with fluency in GA4, Shopify analytics, Triple Whale, and user behavior tools • Detail-oriented with excellent organizational and communication skills • Experience working in a fast-paced, product-driven environment • Self-starter comfortable operating independently in a founder-led, high-growth environment • Strong judgment, attention to detail, and operational rigor • Nice to have; HTML, CSS, JS experience.

🏖️ Benefits

• Medical Insurance- (Health, Dental, Vision) • Paid Time Off • 401K • Plum Benefits • Discounts • Career growth opportunities within a rapidly expanding company