AVP, Marketing Operations

🕒 May 13

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Baylor Genetics

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1978

🧬 Biotechnology

🔬 Science

Biotechnology • Science

Baylor Genetics is a clinical genomics and precision diagnostics laboratory affiliated with Baylor College of Medicine that provides comprehensive genetic testing and interpretation services. The company offers whole genome and whole exome sequencing, chromosomal microarray analysis, mitochondrial testing, pharmacogenomics, and specialized assays, along with genetic counseling, provider support, and insurance/payment resources. Baylor Genetics supports healthcare providers, researchers, and families with AI-enhanced interpretation, multimodal data integration, and end-to-end clinical and laboratory services.

📋 Description

• The AVP, Marketing Operations is responsible for building and leading the operational foundation that enables scalable, high-performing commercial marketing execution across the organization. • Operating as an internal marketing operations and creative services function, this role owns the intake, prioritization, workflow management, creative development operations, campaign coordination, and execution frameworks that support Growth Marketing, Product Marketing, Corporate Affairs & Communications, and key business stakeholders. • Establish the systems, governance, and operating model required to transform marketing execution into a coordinated, measurable, and scalable function. • Ensure teams are aligned, work is prioritized appropriately, and campaigns are executed efficiently and effectively. • Oversee the organization’s creative services capability through a team of Art Directors and manage external agency strategy and utilization to ensure the right resources, workflows, and partners are in place to support business priorities. • Success in this role is measured by operational efficiency, execution quality, campaign readiness, stakeholder alignment, speed-to-market, and contribution to commercial outcomes.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field • 12+ years of experience in marketing operations, campaign operations, agency operations, or related field • Proven experience building and scaling marketing operations functions and execution frameworks • Strong experience managing integrated campaign operations and cross-functional workflows • Experience leading creative operations or internal agency-style teams preferred • Experience evaluating and managing agency/vendor ecosystems • Strong operational and process design background in fast-paced, growth-oriented organizations • Equivalent combination of education and experience may be considered. • MBA or advanced degree preferred (preferred) • Healthcare, biotech, diagnostics, or regulated industry experience preferred (preferred)

🏖️ Benefits

• Comply with all company policies, procedures, and applicable regulatory requirements.