Baylor Genetics
501 - 1000 employees
Founded 1978
🧬 Biotechnology
🔬 Science
Biotechnology • Science
Baylor Genetics is a clinical genomics and precision diagnostics laboratory affiliated with Baylor College of Medicine that provides comprehensive genetic testing and interpretation services. The company offers whole genome and whole exome sequencing, chromosomal microarray analysis, mitochondrial testing, pharmacogenomics, and specialized assays, along with genetic counseling, provider support, and insurance/payment resources. Baylor Genetics supports healthcare providers, researchers, and families with AI-enhanced interpretation, multimodal data integration, and end-to-end clinical and laboratory services.
Senior Digital Content Strategist
🕒 May 30
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Baylor Genetics
501 - 1000 employees
Founded 1978
🧬 Biotechnology
🔬 Science
Biotechnology • Science
Baylor Genetics is a clinical genomics and precision diagnostics laboratory affiliated with Baylor College of Medicine that provides comprehensive genetic testing and interpretation services. The company offers whole genome and whole exome sequencing, chromosomal microarray analysis, mitochondrial testing, pharmacogenomics, and specialized assays, along with genetic counseling, provider support, and insurance/payment resources. Baylor Genetics supports healthcare providers, researchers, and families with AI-enhanced interpretation, multimodal data integration, and end-to-end clinical and laboratory services.
📋 Description
• Develop digital content strategies aligned to commercial growth priorities, integrated campaigns, and buyer journey stages • Translate product positioning and campaign strategy into conversion-oriented digital experiences • Own development and optimization of campaign assets including landing pages, emails, digital content across channels • Support website engagement and conversion strategies focused on lead capture, CRO, and user experience optimization • Monitor website and landing page performance metrics and recommend optimization opportunities
🎯 Requirements
• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field • 5–8+ years of experience in digital content strategy, digital marketing, conversion optimization, or content marketing • Strong experience developing digital campaign assets, landing pages, nurture content, and conversion-focused experiences • Experience with CMS platforms, marketing automation tools, website optimization, and analytics platforms • Strong understanding of CRO, SEO, customer journey mapping, and digital engagement strategies • Strong writing, editing, and content strategy skills
🏖️ Benefits
• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development
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