Rewards and Incentives Manager

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May 20

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BCLC

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For 35 years, BCLC has been delivering exceptional entertainment to British Columbians by managing casino, lottery, bingo and sports betting. Thanks to our players, we’ve generated $28 billion for the Province of B.C. to support essential services such as healthcare, education and community programs. Our employees are in on the action too! Overall, BCLC staff spent more than 3,830 hours volunteering for local charities. Our employee-giving committees continue to organize events, silent auctions and draws to fundraise for important local causes selected by our people. We want everyone to enjoy gambling—and that means understanding how to play in a healthy way. We provide educational resources on how gambling works, and we help find support for those who need it.

501 - 1000 employees

Founded 1985

📋 Description

• The Manager, Rewards & Incentives is responsible for the strategic design, development, implementation and administration of BCLC’s Rewards & Incentives program • This role will be rooted in optimizing the loyalty and rewards programs, improving guest experience across all channels, and ensuring compliance with regulations and responsible gambling initiatives. • Designs and executes customer rewards and incentive strategies that maximize engagement, retention, revenue growth, and align with business objectives. • Oversees and provides strategic direction for the effective design, development and execution of all reward program enhancements and marketing programs. • Blends data-driven insights with design thinking methodologies to create engaging, personalized rewards programs that drive customer retention and lifetime value. • Oversees the end-to-end offer lifecycle from creation, execution, analysis to optimization. • Makes program decisions based data and metrics retrieved from earn/burn rates and tier structures, redemption trends, and customer behaviours. • Works with analytics team to measure and optimize program performance and tests various offers. • Monitors key performance indicators (KPIs) and adjusts strategies to continuously refine program design to enhance engagement and revenue growth. • Collaborates with marketing, product, and sales teams to integrate reward strategies across customer touchpoints, and programs into broader business strategies. • Works with channel leads (igaming, retail, sports, service providers) to support channel strategies and drive revenue, engagement and acquisition. • Works with finance and compliance teams to ensure reward programs are cost-effective and regulatory compliant. • Manages a budget, consisting of contracts, rewards initiatives. • Conducts market research and competitive analysis to stay ahead of industry trends in consumer rewards. • Researches best practices and recommends changes or enhancements to the rewards programs.

🎯 Requirements

• A bachelor’s degree in Business Administration, or a related discipline; • 5 to 7 years of related experience; • A minimum of 3 years’ experience in a leadership role, which may include people leadership or coaching/mentoring experience; • Experience in loyalty programs, consumer rewards, or marketing incentives. • Ability to work in a fast-paced multi-level project-based environment with emphasis on timelines and delivery; • Expertise in CRM systems, digital platforms, and customer loyalty technologies; • Ability to develop and execute creative reward strategies that enhance brand value; • Understanding of consumer loyalty trends, rewards structures, and compliance considerations; • Experienced with Microsoft Office Suite: Word, Excel, Outlook, etc.

🏖️ Benefits

• Defined benefit pension plan which provides a recurring income you can depend on for life throughout retirement • Flexible working model which supports work-life integration and our 37.5 hour work week • Professional development including education/certification sponsorship, in house leadership cohorts, LinkedIn Learning