Director, Marketing Capabilities

18 hours ago

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

+3 more states

🌵 Arizona – Remote 🏄 California – Remote 🥔 Idaho – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $131.8k - $244.4k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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BECU

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Banking • Finance • Non-profit

BECU is a member-owned, not-for-profit credit union committed to serving the financial needs of its members. As a credit union, BECU offers a range of financial services including everyday banking, loans and mortgages, financial planning, and business banking. Members benefit from competitive rates, low fees, and a focus on financial health and well-being. BECU also provides financial health programs and exclusive member discounts. Originally established as Boeing Employees' Credit Union, BECU is federally insured by the NCUA and promotes an equal housing opportunity.

1001 - 5000 employees

Founded 1935

🏦 Banking

💸 Finance

🤝 Non-profit

📋 Description

• Own Marketing Platforms: Oversee and evolve core platforms (CRM, email, automation, CMS/DXP) to enable seamless campaign delivery and omni-channel engagement. • Drive Innovation: Champion continuous optimization across digital channels, introducing best practices and thought leadership to accelerate marketing growth. • Enable Personalization: Lead audience segmentation and targeting strategies to deliver relevant, personalized experiences at scale. • Optimize Content Operations: Build modular content systems, reusable templates, and scalable creative production processes for multi-channel delivery. • Deliver Insights: Implement attribution models and actionable analytics to measure performance and inform decision-making. • Standardize Excellence: Create playbooks, toolkits, and best practices that streamline execution and elevate marketing capabilities. • Lead and Inspire: Coach, mentor, and develop a high-performing team, fostering growth and accountability while conducting annual performance reviews. • Collaborate Cross-Functionally: Partner with Digital, Retail, Contact Center, Financial Wellness, Tech, Data, and Product teams to align marketing capabilities with enterprise goals.

🎯 Requirements

• Typically requires a Bachelor’s degree or equivalent experience. • Typically requires 8 years of experience in marketing operations, digital enablement, or related fields. • Typically requires 5 years of people leader experience. • Proven success in building and scaling marketing capabilities across large organizations. • Deep expertise in marketing operations and technology, data strategy, and content systems. • Strong leadership, collaboration, and stakeholder management skills. • Experience in enterprise-level personalization and lifecycle marketing. • Background in consulting or experience driving transformation in complex organizations. • MBA or advanced degree preferred.

🏖️ Benefits

• 401(k) Company Match (up to 3%) • 4% annual contribution to your 401(k) by BECU • Medical, Dental and Vision (family contributions as well) • PTO Program + Exchange Program • Tuition Reimbursement Program • BECU Cares volunteer time off + donation match