Digital Marketing Director

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October 22

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Beekeeper's Naturals

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eCommerce • Wellness • B2C

Beekeeper's Naturals is a consumer health and wellness brand that formulates and sells bee-derived supplements and functional remedies (propolis, royal jelly, bee pollen, raw honey) for immune, throat/sinus, gut, and brain support. The company emphasizes clean, clinically-informed formulations developed with a medical advisory board, and markets products through an online Shopify storefront with direct-to-consumer offerings, subscriptions, bundles, and family/kids lines.

11 - 50 employees

Founded 2017

🛍️ eCommerce

🧘 Wellness

👥 B2C

📋 Description

• Develop and execute multi-channel digital marketing strategies that drive traffic, acquisition, retention, and LTV. • Manage paid media campaigns (search, social, display), SEO, affiliate, and CRM/loyalty programs. • Optimize digital customer journeys across DTC and third-party marketplaces. • Leverage A/B testing, conversion optimization, and funnel analytics to drive growth. • Own digital revenue targets across owned and operated channels. • Ensure website performance, CRO, UX, and merchandising are optimized to increase conversion and reduce abandonments. • Use data to inform pricing strategies, bundling, and promotional planning. • Monitor campaign KPIs, CAC, ROAS, and site performance; deliver weekly reporting and insights. • Build and maintain dashboards that provide clear visibility into digital performance and business impact. • Translate insights into action plans to improve effectiveness and efficiency. • Partner closely with brand, creative, and content teams to develop campaigns that convert and reflect brand strategy. • Collaborate with Sales and Product to align digital initiatives with broader business goals. • Oversee and manage agency/vendor relationships as needed.

🎯 Requirements

• 5-7 years experience within digital marketing and ecommerce within a Fast-Moving and Robust Ecom Brand, regulated environment (cannabis, alcohol, vape, caffeine, online gaming, dietary supplements) working in a multi-brand, multi-website type environment. • University, Bachelor’s, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required. • Proven P&L expertise coupled with a robust command of financial metrics and analysis. • Experience with both designing and implementing successful digital marketing strategies with a history of driving profitable growth. • Hands-on experience with SEO/SEM, Google Analytics, CRM software and ecommerce platforms and tools such as WordPress. • Analytical and data driven with the ability to interpret data and metrics. • A strong multi-tasker who can lead multiple projects in a fast-paced environment and positively contribute to enhanced business and functional capability across digital. • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager and Instagram Ads.

🏖️ Benefits

• Full medical benefits are provided as part of this role.