Director of Field Marketing

Job not on LinkedIn

November 4

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎡 Marketing

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Beekeeper's Naturals

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eCommerce • Wellness • B2C

Beekeeper's Naturals is a consumer health and wellness brand that formulates and sells bee-derived supplements and functional remedies (propolis, royal jelly, bee pollen, raw honey) for immune, throat/sinus, gut, and brain support. The company emphasizes clean, clinically-informed formulations developed with a medical advisory board, and markets products through an online Shopify storefront with direct-to-consumer offerings, subscriptions, bundles, and family/kids lines.

11 - 50 employees

Founded 2017

🛍️ eCommerce

🧘 Wellness

👥 B2C

📋 Description

• The Director of Field Marketing leads our national activation strategy, overseeing all in-market programs (sampling, events, partnerships, and retail marketing) that drive trial, awareness, and lead to measurable revenue growth. • This role works closely with sales leadership to ensure every activation supports sell-through, repeat purchase, and sustained velocity at retail. • You’ll build a field marketing function grounded in ROI, efficiency, and market insight, ensuring every initiative delivers measurable results for both the business and the brand. • Team Management & Development: Build, lead, and mentor a high-performing field marketing team accountable for measurable impact in trial, conversion, and retail growth. • Event Strategy & Execution: Identify, evaluate, and secure participation in high-impact events and sponsorships to grow brand visibility within key markets. • Localized Partnerships: Research and establish partnerships with local businesses, wellness centers, influencers, and other community organizations to support brand exposure. • Consumer Data Collection & Analysis: Develop strategies to collect consumer data and feedback from offline events, ensuring integration with online marketing for a seamless customer journey. • Budgeting & Performance: Own the field marketing budget and ensure each investment drives quantifiable business return. • Experience Innovation: Drive the creation of new, immersive brand experiences that resonate with target consumers and set our brand apart in the dietary supplement category.

🎯 Requirements

• 5+ years of progressive field marketing experience within a CPG environment. • Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements. • Strong understanding of compliance and regulatory requirements in the CPG sector. • Proven experience in developing and executing successful marketing campaigns and converting product samples into sales opportunities. • Proven experience in managing field marketing agencies and teams across multiple markets. • Excellent project management and organizational skills, capable of handling multiple initiatives simultaneously. • Financially fluent and data-driven, with the ability to analyze performance metrics, forecast impact, and optimize budget allocations. • Exceptional communication and interpersonal skills for building relationships with partners. • Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities. • Early adopter of AI and efficiency tools across marketing platforms to capitalize on trends and speed-to-market opportunities. • Exceptional project management skills and the ability to meet deadlines and deliver results. • University, Bachelor’s, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required. • Ability to travel as needed for key markets and events. ~50%

🏖️ Benefits

• Full medical benefits are provided as part of this role. • An aggressive base salary will be provided in this position, with an additional lucrative bonus plan based on performance.