Senior Manager, Partner Marketing

8 hours ago

Apply Now

Receive Emails with Similar Jobs

Benepass

WebsiteLinkedInAll Job Openings

HR Tech • Finance • Wellness

Benepass is a flexible benefits platform designed for people-first companies, offering a range of personalized and adaptable employee benefits solutions. With a focus on meeting the diverse needs of today’s global workforce, Benepass allows companies to provide customized benefits packages that include health savings accounts, flexible spending accounts, wellness programs, professional development, and more. The platform emphasizes ease of use with features like card-first technology, automated enrollment, and real-time engagement metrics. Benepass supports companies in designing competitive benefits programs that enhance employee satisfaction and retention while staying aligned with corporate DEI and wellness values.

11 - 50 employees

👥 HR Tech

💸 Finance

🧘 Wellness

💰 $12M Series A on 2021-09

📋 Description

• Own marketing strategy and execution for Strategic Alliances, our highest-impact partner channel • Build scalable co-marketing programs across webinars, content, email, partner toolkits, and field activations • Develop messaging and enablement materials that brokers use in employer conversations • Increase partner engagement, education, and influence within our top alliance relationships • Support co-marketing and partner activation for Benepass’s existing enterprise HCM partnership (wellness-focused) • Collaborate with Strategic Alliances and Product Marketing to ensure consistent, compelling positioning within the HCM ecosystem • Drive awareness and adoption of co-marketed programs within target accounts • Support vendor + affiliate partnerships that power Benepass’s Explore module • Produce co-marketing campaigns, category education, and B2C-style activation programs • Drive the role’s core KPI: partner-sourced and partner-influenced pipeline creation • Build visibility, reporting, and analytics around partner program performance • Partner closely with Marketing, Strategic Alliances, Sales, Business Development, Customer Success, and the broader marketing organization • Ensure partner programs are aligned with GTM priorities and well-communicated internally

🎯 Requirements

• 5-7 years experience in partner marketing, alliances marketing, consultant relations, or demand gen roles with partnership exposure • Experience in the benefits industry, HR tech, digital health, navigation platforms, or brokerage/consulting • Deep understanding of how brokers/consultants influence employer benefits decisions • Proven ability to create co-marketing programs that generate measurable pipeline • Ability to operate across strategy, execution, messaging, enablement, and events • Strong project management, communication, and cross-functional collaboration skills • Comfort working in a high-autonomy, fast-paced, growth-stage environment

🏖️ Benefits

• 95% coverage of medical, dental, and vision • $250 WFH setup • $150/month cell phone + internet • $100/month Wellness • Flexible PTO