Senior Digital Strategy Manager

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🔥 6 minutes ago

🍁 Vermont – Remote

🍁 Vermont – Remote

💵 $105k / year

⏰ Full Time

🟠 Senior

🧐 Strategy

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Center for the Advancement of Public Action, Bennington College

WebsiteLinkedInAll Job Openings

1 - 10 employees

Educating students in public action while serving as catalyst, convener, and creative space for social change.

📋 Description

• Lead execution of Beyond Plastics’ integrated digital written and visual content across all platforms. • Build, manage, write, and execute priority marketing email campaigns. • Write and share monthly organizational newsletter, including visual content. • Develop public education materials and a framework for support of grassroots advocates. • Maintain the Beyond Plastics’ website to highlight the most pressing priorities and new content. • Lead Beyond Plastics’ comprehensive digital outreach (email, SMS, web) campaign strategy. • Content creation includes written copy, infographics, emails, newsletters, videos, and more. • Optimize Beyond Plastics’ online giving experience, focusing on compelling messaging and user flow, ensuring automated gift acknowledgements and processing. • Manage organizational website and create content to drive traffic, increase awareness, raise funds, and create grassroots action, with user experience at the forefront. • With President and Development Director, manage ideation and planning of quarterly webinars. Ensure registration uploads, emails, tagging, etc., to generate leads and follow-up. • Manage Action Network database, with support of Program & Digital Assistant, to engage Beyond Plastics’ supporters, educate and mobilize grassroots communities, and coordinate advocacy campaigns. • Serve as primary liaison to database consultants. • Lead digital analytics across website, emails, texts, and all digital fundraising campaigns, with built-in tracking plans and measurement frameworks to share outcomes/impact of engagement and activities. • In collaboration with Social Media Manager, ensure consistency of social media statistics each month to guide future content creation.

🎯 Requirements

• A Bachelor's degree and a minimum of five years in the field of digital advocacy and fundraising. • Proven strategic digital programming leader, with a deep understanding of, and acumen with, digital tools, cross-channel marketing, and creating scalable systems for data tracking and reporting. • A keen understanding and the ability to articulate via written content, Beyond Plastics’ messaging about: environmental justice, climate change issues, plastics pollution, and public health. • Expertise in working directly in multiple digital systems including email and SMS platforms, website building and hosting platforms, digital organizing platforms, social media, and basic design programs. • Experience in non-profit advocacy work, issue-based campaigns, and community mobilization. • A commitment to environmental advocacy and the mission and goals of Beyond Plastics Grounded in the connections between climate, economic, and racial justice and the ability to stay current and speak fluently about the intersections of these issues. • A passion for storytelling, particularly about issues related to human health and the health of our planet, as well as the power of grassroots activism. • Highly competent in Google Workspace, Action Network, Canva, Civic Shout, Squarespace (or WordPress), Social Media. • Video editing and graphic design skills using Canva, Adobe Photoshop or other platforms. • Excellent written communication skills. • Skilled at managing projects with tight deadlines. • Ability to work independently and within a team of highly motivated individuals.

🏖️ Benefits

• medical, dental, vision, life, and long-term disability insurance • retirement • tuition benefits, including Tuition Exchange scholarships • on-site fitness center • generous time off benefits