Digital PR Manager

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July 8

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Omniscient Digital

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B2B • eCommerce • Marketing

Omniscient Digital is an organic growth agency that specializes in helping B2B software companies turn SEO and content into effective growth channels. They offer a range of services including SEO and content strategy, content production, content optimization, link building, and digital analytics. With a focus on tailored solutions, Omniscient Digital builds sustainable organic growth programs designed to increase search visibility, drive traffic, and generate leads for their clients.

11 - 50 employees

Founded 2019

🤝 B2B

🛍️ eCommerce

📋 Description

• Lead the day-to-day execution of digital PR campaigns across US, UK, and international markets. • Develop digital PR campaigns for clients to get high-quality placements and brand mentions. • Develop and outreach strategies, media lists, and editorial calendars in collaboration with organic growth strategy, editorial, and outreach teams. • Create and send personalized pitches to journalists, editors, and bloggers to secure high-quality media coverage and backlinks. • Collaborate with writers, editors, and designers to produce campaign assets. • Monitor journalist response rates and continuously optimize outreach for relevance and performance. • Partner with organic growth strategists to ensure digital PR campaigns align with client growth goals and priorities. • Coordinate with the editorial team to ensure timely development of supporting content assets. • Partner with the outreach team to refine messaging and angles and pitch journalists. • Support international campaigns by working with external PR partners or freelancers when needed. • Join select client calls to present digital PR ideas, share progress, and report campaign outcomes. • Respond to ad hoc client requests related to PR timelines, deliverables, and mention quality. • Track and report on campaign performance metrics, including backlinks earned, domain authority, coverage relevance, and traffic/referral lift. • Help identify process or skill gaps that impact campaign delivery or performance. • Contribute to developing internal SOPs, templates, and tools to improve efficiency. • Support hiring, onboarding, and training as the team expands.

🎯 Requirements

• You have 3–5 years of experience in Digital PR, ideally in an agency environment, with a track record of executing successful campaigns that drive coverage and high-quality backlinks. • Demonstrated success in delivering high-quality PR campaigns with measurable SEO and branding impact. • You’ve worked closely with internal and client stakeholders to bring campaigns from concept to execution. • You have a good understanding of the US and/or UK media landscape, have an active network of journalist and influencer contacts, and know how to research and engage with journalists who care about your story. • You’re comfortable owning the end-to-end outreach process and can refine messaging based on journalist feedback. • You can clearly articulate your ideas and campaign outcomes to clients and internal teams. • You have excellent communication skills and executive presence in client-facing roles. • You’re detail-oriented and organized, balancing multiple campaigns while keeping timelines, deliverables, and quality in check. • You’re adaptable and action-oriented—you don’t wait around for perfect conditions to move forward, and you learn quickly from what works and what doesn’t. • You’re a strong collaborator who thrives in cross-functional environments and sees feedback as a tool for improvement. • You’re great at working independently. You’re proactive, comfortable setting and achieving your own goals, and communicate what you’re working on. You don't need or want to be managed. • You’re excited by the potential to grow into a team lead as the department scales and new digital PR specialists are brought on. • Bonus: You have a working knowledge of SEO fundamentals and how digital PR ties into organic growth and content strategy.

🏖️ Benefits

• Health insurance - 90% of medical, dental, and vision insurance premiums paid for employees in the US • 401k with employer match - We’ll match 100% of your contributions up to the first 3% of pay. Then match 50% of your contributions on the next 2% of pay. • Profit share - Opportunity to participate in quarterly profit share program after 1 year of employment. • Unlimited vacation - We trust you to take care of your work and communicate when you need time off. We recommend taking a minimum of 14 days a year. • Learning and development stipend - $2,000 to spend on professional development after 1 year of employment. • Free books program - We’ll cover the cost of a Kindle and 1 Kindle book a month. • Networking stipend - $50 per month to spend on coffee or lunch for professional networking. • 100% remote flexibility - Work from wherever you want • Annual offsites - Meet and work with team members in person, usually in an interesting location.