Digital PR Specialist

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September 2

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Omniscient Digital

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B2B • eCommerce • Marketing

Omniscient Digital is an organic growth agency that specializes in helping B2B software companies turn SEO and content into effective growth channels. They offer a range of services including SEO and content strategy, content production, content optimization, link building, and digital analytics. With a focus on tailored solutions, Omniscient Digital builds sustainable organic growth programs designed to increase search visibility, drive traffic, and generate leads for their clients.

11 - 50 employees

Founded 2019

🤝 B2B

🛍️ eCommerce

📋 Description

• Omniscient Digital is an organic growth agency partnering with B2B SaaS companies to turn SEO and content into growth engines. • Own development and execution of creative, high-impact digital PR campaigns earning brand mentions and backlinks. • Responsible for end-to-end campaign strategy, market surveys and research, producing data-driven content, outreach, pitching journalists and influencers, and securing coverage supporting SEO, GEO, and brand goals. • Collaborate closely with organic growth strategy, editorial, and outreach teams to execute campaigns. • Lead day-to-day execution of campaigns across US, UK, and international markets; develop outreach strategies, media lists, and editorial calendars. • Create and send personalized pitches; collaborate with writers, editors, and designers to produce campaign assets. • Monitor journalist response rates and optimize outreach; support international campaigns via external PR partners or freelancers. • Join client calls to present ideas, share progress, report outcomes, and respond to ad hoc client requests. • Track and report on campaign performance metrics using tools like BuzzStream, Ahrefs, and Google Analytics. • Help identify process or skill gaps, contribute to SOPs, and support hiring and training as the team expands.

🎯 Requirements

• 3–5 years of experience in Digital PR, ideally in an agency environment, with a track record of executing successful campaigns that drive coverage and high-quality backlinks. • Demonstrated success in delivering high-quality PR campaigns with measurable SEO and branding impact. • Worked closely with internal and client stakeholders to bring campaigns from concept to execution. • Good understanding of the US and/or UK media landscape, active network of journalist and influencer contacts, and ability to research and engage with journalists. • Comfortable owning the end-to-end outreach process and refining messaging based on journalist feedback. • Ability to articulate ideas and campaign outcomes to clients and internal teams. • Excellent communication skills and executive presence in client-facing roles. • Detail-oriented and organized, balancing multiple campaigns while keeping timelines, deliverables, and quality in check. • Adaptable and action-oriented; learns quickly from what works and what doesn’t. • Strong collaborator who thrives in cross-functional environments and accepts feedback. • Proactive and able to work independently, setting and achieving own goals. • Excited by potential to grow into a team lead as the department scales. • Bonus: Working knowledge of SEO fundamentals and how digital PR ties into organic growth and content strategy.

🏖️ Benefits

• Health insurance - 90% of medical, dental, and vision insurance premiums paid for employees in the US • 401k with employer match - We’ll match 100% of your contributions up to the first 3% of pay. Then match 50% of your contributions on the next 2% of pay. • Profit share - Opportunity to participate in quarterly profit share program after 1 year of employment. • Unlimited vacation - We trust you to take care of your work and communicate when you need time off. We recommend taking a minimum of 14 days a year. • Learning and development stipend - $2,000 to spend on professional development after 1 year of employment. • Free books program - We’ll cover the cost of a Kindle and 1 Kindle book a month. • Networking stipend - $50 per month to spend on coffee or lunch for professional networking. • 100% remote flexibility - Work from wherever you want • Annual offsites - Meet and work with team members in person, usually in an interesting location.