Web Analyst – Web Data and Analytics

🕒 April 14

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Best Egg

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Best Egg is a lending company that offers a range of financial products and services, including personal loans, debt consolidation, credit card refinancing, and secured loans using vehicle equity or homeowner discounts. The company emphasizes hassle-free and fast financial service, with an online platform that allows users to manage their accounts, view offers, and access various financial health resources. Best Egg aims to support customers in building a brighter financial future by offering competitive rates and personalized loan terms. Best Egg loans are facilitated through partnerships with banks and are available in various amounts, with flexible terms and conditions.

📋 Description

• Build, analyze, and vocalize insights for Best Egg’s customer journeys across channels, products, and experiences. • Create visualizations around various customer experiences across a variety of funnels, including where users convert, drop-off, and pain points in the customer journey. • Build reports and dashboards for both ad-hoc questions/scenarios, as well as overarching business objectives, product measurement, and strategy. • Tagging work within Segment to connect new destinations and enhance the capabilities of 1st and 3rd party data. • Creation, maintenance, and ongoing efforts to build web data and analytics funnel reports in Mode to enhance the 360* view of the customer. • Support the key stakeholder group key OKRs and directive project efforts, such as Marketing, Product, Data Science, Credit, Engineering, and Autonomous Systems. • Measure, analyze, interpret and vocalize A/B testing efforts’ results by helping to analyze the successes, failures and overall performance of various funnel experiments. • Help establish, build and report on marketing attribution, conversion, and LTV. • Familiarize themselves and become experts in analytics tools like Tealium, FullStory, Amplitude, Mode, Snowflake, and more. • Work with the Director of Digital Analytics to build and expand the Analytics Center of Excellence. • Help establish analytics best-practices, including but not limited to analytics schema and taxonomy, governance, and audit and debugging processes • Liaise with a stakeholders from a variety of groups to help determine reporting metrics and KPI benchmarks for new product feature rollouts, funnel success metrics, and overall conversion and marketing KPIs

🎯 Requirements

• 3-5 years of experience working with web analytics. • Bachelor’s degree in Business Intelligence, Marketing Analytics, Statistics, Mathematics, or other quantitative major required; Master’s degree is a plus • Some expertise and working knowledge of tag management (Tealium, GTM, Segment) is preferred but not required • Basic, working knowledge of digital analytics tools such as Amplitude, Fullstory, Mixpanel, Google Analytics, Adobe Analytics, Heap, etc. • Background or exposure to BI tools like Mode, Looker, Tableau, etc. • Technical background – we are a technical team and Company and some level of technical background is highly desired • SQL skills strongly preferred but not required • Experience with BI and reporting tool such as Power BI, Tableau, Data Studio, etc. preferred but not required • Team-first mentality, with an eagerness and willingness to help continue driving growth, as well as fixing problems • Not afraid to make mistakes (we don’t punish for mistakes, we grow from them!) • Ability to work effectively independently and as a team member • Excellent written and verbal communication skills

🏖️ Benefits

• Pre-tax and post-tax retirement savings plans with a competitive company matching program • Generous paid time-off plans including vacation, personal/sick time, paid short-- term and long-term disability leaves, paid parental leave, and paid company holidays • Multiple health care plans to choose from, including dental and vision options • Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts • Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs • Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!