Content Manager

🕒 May 21

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BetterMe

WebsiteLinkedInAll Job Openings

201 - 500 employees

🧘 Wellness

👥 B2C

Wellness • Fitness • B2C

BetterMe is a wellness-focused company that offers fun and simple fitness solutions, including personalized activities, a Wall Pilates program, calisthenics workouts, and meal timing strategies like intermittent fasting. Its products are designed to cover a range of wellness needs, making fitness accessible and enjoyable for users at various levels. BetterMe also places a strong emphasis on user privacy and data management, providing users with choices about how their data is used and processed to enhance their experience while using the company's services. Their technology optimizes site experiences, ad relevance, and user engagement while ensuring the security and functionality of their products.

📋 Description

• Develop and manage content plans based on SEO analytics, audience needs, and market trends. • Plan and oversee the creation of new content as well as regular updates of existing articles. • Review, fact-check, and refine content to ensure consistency with the brand’s Tone of Voice and Google’s E-E-A-T standards. • Optimize content structure, metadata, internal linking, and on-page SEO elements based on search intent and LSI principles. • Analyze content performance metrics, including traffic, engagement, and conversions, and identify growth opportunities. • Manage remote writers and freelancers: sourcing, onboarding, assigning tasks, managing deadlines, and providing constructive feedback. • Ensure high-quality standards across all stages of the content production process.

🎯 Requirements

• 2+ years of experience as a Content Manager in IT/Product companies. • Hands-on experience managing remote writers or freelance teams. • Advanced or strong Upper-Intermediate (B2) English with excellent proofreading and editing skills. • Strong understanding of SEO principles and experience with tools such as Ahrefs and Semrush. • Experience working with Google Analytics and Google Search Console. • Highly detail-oriented with strong organizational and process management skills. • Able to work independently, prioritize tasks, and consistently meet deadlines. • Nice to have: Experience in Health & Fitness or other YMYL industries. • Nice to have: Experience using AI tools such as ChatGPT or Claude to optimize content workflows. • Nice to have: Basic knowledge of HTML and graphic editing tools.

🏖️ Benefits

• A mission that inspires. • Trust without micromanagement. • Growth opportunities. • Open communication. • An ambitious environment that gets recognized.