Digital Marketing Specialist – TikTok Ads

🔥 15 hours ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BetterMe

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

BetterMe is a wellness-focused company that offers fun and simple fitness solutions, including personalized activities, a Wall Pilates program, calisthenics workouts, and meal timing strategies like intermittent fasting. Its products are designed to cover a range of wellness needs, making fitness accessible and enjoyable for users at various levels. BetterMe also places a strong emphasis on user privacy and data management, providing users with choices about how their data is used and processed to enhance their experience while using the company's services. Their technology optimizes site experiences, ad relevance, and user engagement while ensuring the security and functionality of their products.

📋 Description

• Develop and scale TikTok as a key user-acquisition channel • Build and optimize campaigns using AI-powered tools • Identify TikTok trends, sounds, and content formats and turn them into creative hypotheses • Run A/B tests across campaigns, audiences, and ad creatives • Translate performance insights into actionable briefs for the creative team • Collaborate with analytics and creative teams on full-funnel acquisition strategies • Manage advertising budgets • Report on channel performance • Forecast the impact of user-acquisition activities on key business metrics

🎯 Requirements

• At least 2 years of experience in Performance Marketing, including hands-on campaign management in TikTok Ads • Solid understanding of TikTok Ads Manager, including campaign structure, audience targeting, bidding strategies, and attribution • Strong understanding of native TikTok creative formats, Spark Ads, hooks, and creator-style content • Practical experience using AI tools for research, content, analysis, or optimization • Experience managing advertising budgets and converting performance data into business forecasts and reports • Proactive mindset and ability to generate ideas and find solutions • Strong experience in partner communication and negotiations is a plus

🏖️ Benefits

• A strong, experienced team of marketers, analysts, and creatives • A global product with real audience scale across multiple markets • Access to AI tools and the freedom to integrate them into your workflow • A culture of experimentation where good ideas get tested • Room to grow as the team and product scale • A mission that inspires • Trust without micromanagement • Independent time management and decision-making • Growth opportunities and career upgrades • Flexible work format: office, remote, or hybrid • Corporate gym workouts with professional trainers • Massage • Corporate lunches • Sports and team activities • Regular online workouts • Partner discounts • Free access to BetterMe products • Health insurance and corporate doctor • Open communication, transparency, honest feedback, and support for initiatives • Support for sports events, including covered entry fees • New hardware and equipment for productive work • Legal and finance support, including personal consultations