Senior Manager, Product-Led Growth

🔥 5 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

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Betterworks

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

Betterworks is a cloud-based performance management and goals platform used by organizations to set, track, and align employee objectives (including OKRs), run continuous performance reviews, and improve goal visibility across teams. It is delivered as a SaaS product for HR and people-operations teams and is targeted at business customers (enterprises and mid-market companies).

📋 Description

• Develop and execute a multi-channel demand generation strategy targeting managers and anyone who leads a team across content, paid, partnerships, and community. • Build and manage top-of-funnel pipelines through organic and LLM search, social, email, and other channels relevant to the leadership development and manager enablement space. • Craft messaging and positioning that resonates with the core Rypple audience: managers who are under-supported, time-poor, and hungry for practical guidance. • Run experiments across channels, rapidly testing and iterating on what converts. • Own the conversion funnel from landing page through first meaningful product moment ensuring the path to value is short, clear, and compelling. • Partner with product to design and optimize the onboarding experience, reducing time-to-value and increasing activation rates. • Identify and remove friction points in the signup and early-use journey through analysis, user research, and A/B testing. • Define and track activation milestones that correlate with long-term retention. • Develop lifecycle marketing programs (email, in-app, push) that keep users engaged and progressing in their leadership development. • Work with Product to surface moments of value that reinforce habit formation and deepen user investment in the platform. • Monitor retention cohorts and churn signals, building interventions that address disengagement early. • Contribute to the development of features and nudges that drive weekly active usage. • Design, build, and optimize Rypple's referral growth loop, identifying the natural moments where managers want to share, and making it frictionless to do so. • Explore and test network-effect-based growth models specific to the management and team context. • Build referral mechanics that align incentives authentically with how managers talk about tools they trust. • Instrument and measure viral coefficient, referral conversion, and downstream retention of referred users. • Own the growth metrics dashboard: CAC, activation rate, DAU/MAU, NPS, referral rate, retention curves, and LTV. • Build a culture of experimentation with proper hypothesis framing, test design, and result analysis. • Report growth performance to leadership with a clear narrative on what's driving results and what's next.

🎯 Requirements

• Hands-on experience with product-led growth programs, owning not just demand creation but also product onboarding, adoption, and retention • 5–7 years in growth, product marketing, or demand generation roles in product-led SaaS companies • Demonstrated experience owning a full funnel; not just one part of it • Comfort working in early-stage or scaling environments where there’s no playbook (yet) and you’ll have to build the plane while flying it

🏖️ Benefits

• Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day. • Funding: $129 million, Serious B with top-tier investors, including Kleiners Perkins, Emergence Capital, and 8VC. • Board of Directors: Includes iconic executive John Doerr (introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies), Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo and Zynga) and Jason Green (Founder Emergence Capital and Greenbridge Foundation) and Gaby Toledano (seasoned executive with nearly three decades of strategic HR and operations leadership at premier enterprise and consumer organizations). • Product: Selected by Lighthouse Research & Advisory and UNLEASH America, Betterworks has officially been named a 2026 HR Tech Award winner for Best Comprehensive Talent Management Solution. Also, Betterworks wins Newsweek's AI Impact Award for Best Outcomes in HR, 2025. • Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges. • Wellness programs