Business Insight Lead – User Growth

Job not on LinkedIn

🔥 1 hour ago

🇭🇰 Hong Kong – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Optimize user growth and marketing strategies based on Binance’s global ecosystem • Lead full-funnel user journey analysis from acquisition through retention • Drive multi-channel user acquisition through KOLs, paid ads, SEO, referrals, communities, and social channels • Set up and track CAC, LTV, retention, conversion, and viral-coefficient metrics • Run rapid A/B tests, iterate growth models, and improve user quality • Tailor strategies for local markets using deep user insights • Collaborate cross-functionally to implement strategies

🎯 Requirements

• 8+ yrs in user growth / performance / digital marketing • Global market experience (MENA, LATAM, SEA, Africa, etc.) • Strong data mindset, familiar with growth tools & KPIs • Internet, Web3, or fintech background preferred • Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders • Additional languages would be a strong advantage • Adaptable, entrepreneurial, and hands-on

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) • Opportunities for career growth and continuous learning • Flat organizational structure • Autonomy in an innovative environment • Equal opportunity employer