Data Scientist, Market Growth – Lifecycle

November 21

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Binance

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Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

📋 Description

• Responsible for core algorithm models in marketing scenarios, including but not limited to user behavior prediction, user profiling, ROI estimation, and traffic allocation strategies, to improve marketing efficiency and conversion rates. • Build precision marketing models (such as CTR/CVR prediction, LTV forecasting, marketing channel attribution analysis, etc.) based on user profiles, real-time behavioral data, and business objectives. • Design data-driven algorithm strategies for user lifecycle management (acquisition, retention, repurchase) to optimize user growth and operational performance. • Deeply understand business needs and continuously track algorithm performance; validate and optimize models through A/B testing, causal inference, and attribution analysis, ensuring ongoing iteration and business impact. • Collaborate closely with data, product, and operations teams to drive the implementation of algorithms in marketing systems (e.g., user growth initiatives).

🎯 Requirements

• At least 3 years of experience in related fields, with a solid foundation in algorithms and programming. • Master’s Degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines. • Proficient in at least one programming language such as Python, Scala, or Java; familiar with big data processing frameworks like Hadoop, Spark, or Flink. • Strong understanding of machine learning algorithms (e.g., LR, GBDT, DNN), commonly used models in marketing scenarios (e.g., Uplift Model, Lookalike), and tools such as TensorFlow or PyTorch. • Familiar with SQL/Hive and experienced in large-scale data cleaning, feature engineering, and model tuning. • Deep understanding of user growth, ad placement, and e-commerce marketing scenarios, with the ability to design algorithm solutions aligned with business goals. • Clear logical thinking, ability to work independently, and strong team collaboration and communication skills.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)