Growth Lead

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met. • Work with global marketing to localize relevant campaigns in service of user growth. • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability. • Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns. • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels. • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences. • Grow our user base and increase awareness of the brand in fun, creative and informative ways. • Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience. • Manage new media partnerships end-to-end to drive measurable growth. • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth. • Help shape the brand in Argentina.

🎯 Requirements

• Fluency in Spanish and English is a must. • Minimum 5 years of relevant marketing experience, preferably in a fast paced industry. • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done. • Must have a strong interest and knowledge in crypto/blockchain/technology. • Must be able to work independently. • A university degree relating to Marketing is a plus. • Strong coordination skills and strategic mindset for marketing. • Familiarity with online and offline marketing avenues such as social media, community management, and event management. • Proven experience in growing and managing user base.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)