Growth Manager

🕒 March 24

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Own the Full Growth Funnel • Drive performance across: • - Acquisition (new users) • - Activation (KYC → first trade) • - Retention (repeat usage) • Identify drop-offs and optimize conversion at every stage • Build and continuously refine AU-specific growth playbooks • Manage and optimize key channels: • - Paid media (Google, Meta, programmatic) • - Affiliates & referral programs • - SEO / landing page optimization • Work closely with global teams to adapt strategies to AU constraints • Focus on quality users, not just volume • Design campaigns that drive growth while staying within: • - Regulatory requirements • - Internal compliance guidelines • Develop localized messaging that builds trust and credibility • Own key growth metrics: • - CAC • - Conversion rates (KYC, first trade) • - Retention / activity rates • Run structured experiments (A/B testing, funnel optimization) • Translate data into clear, actionable insights • Work closely with: • - Product teams (UX, onboarding flows) • - PR & brand (message alignment) • - Community & events (offline → online conversion) • Ensure growth efforts are fully integrated, not siloed • Develop deep understanding of: • - Australian user behavior • - Competitive landscape (local exchanges, fintech apps) • - Banking/payment constraints • Be the local voice of the user in growth decisions

🎯 Requirements

• 4–7+ years in growth, performance marketing, or product marketing • Strong experience in Australia market • Experience in crypto, fintech, or high-growth tech companies preferred • Proven ability to manage full-funnel growth, not just top-of-funnel • Strong analytical skills (comfortable with data, dashboards, attribution) • Hands-on experience with paid media & growth tools • Understanding of conversion optimization & user psychology • Ability to balance short-term performance vs long-term brand • Pragmatic, not hype-driven • Thinks in systems and scalable growth loops • Strong judgment in a regulated / sensitive environment • Comfortable operating with constraints and ambiguity • High ownership — acts like a business owner, not a channel manager

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)