Growth Manager – CEE

🕒 February 19

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Together with the Marketing Strategy Lead execute regional growth campaigns in partnership with local & central stakeholders to ensure business objectives (KPIs) are met; • Drive and lead growth marketing promotions across the CIS/CEE (incl. Balkans) targeting users' stickiness, and platform ecosystem usage (Lifecycle, Product Marketing, Active Users Growth Hacks via Retention, Reactivation, Stickiness); • Establish marketing best practices (including segmentation, and A/B testing strategies) using data-driven insights; Measure, understand, and report critical metrics progress to regional management & Central Leaders; • Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels; • Map out the user journey and increase user funnel conversion through surfacing product asks, user education, and operational campaign (top focus on KYC-Deposit-Trades conversion); • Monitor campaign progress and results using data analysis and user feedback to ensure ever-improving efficiency and user experience; • Act as a driver for platform innovations (products, UX/UI), community needs solutions (Optimizations, Bonus Systems), in-depth analytics & in-sight sharing.

🎯 Requirements

• 3-5+ years of experience in Growth/Digital/Marketing departments; • Data-oriented mindset connecting actionable insights (data) and exact drivers (campaigns). Strong analytical capabilities related to user behavior analysis, and user retention strategy development in marketing funnels; • Execution-oriented professional - with the humility, drive, and scrappiness to get it done; • Experience in launching both large-scale and targeted campaigns throughout the user conversion funnel OR product optimization; • Well-versed and ideally skilled in all 3 areas: Marketing Growth Hacking/Operational Management/Data Analytics; • Preferably experience in user segmentation, customer lifecycle management, and A/B testing; • Must have a strong interest in crypto/blockchain/technology, Crypto enthusiast is a plus; • Must be able to work independently and execute initiatives from A to Z; • Proven experience in growing and managing user base supported by strong coordination skills and strategic mindset for marketing; • Creative thinking for developing innovative product organizational strategies and engaging campaigns.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)