Growth Manager

🕒 June 30

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel. • Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations. • Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion. • Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation. • Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools. • Measure, understand, and report on critical growth metrics to stakeholders across the organisation. • Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs. • Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance. • Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.

🎯 Requirements

• A minimum of 5 years of experience in lifecycle management. • Experience in launching both large-scale and targeted campaigns throughout the user lifecycle. • Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation. • Experience in user segmentation, customer lifecycle management, and A/B testing. • Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis. • Creative thinking for developing innovative marketing strategies and engaging campaigns. • Crypto enthusiast or strong interest in cryptocurrency and blockchain products. • Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)