Binance
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
Growth Marketing Manager
Job not on LinkedIn
September 22
🗣️🇻🇳 Vietnamese Required
Binance
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
📋 Description
• Responsible for growth indicators, especially proficient in designing user growth activities. • Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages. • Good at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through data • Focus on refined channel operation, build channel/user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth • Build, manage and optimize paid social campaigns across TikTok, Meta (Facebook & Instagram), Twitter, and etc. • Analyze campaign performance data and generate actionable insights to improve ROI and scale campaigns effectively. • Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns. • Coordinate online/offline lead generation and customer-acquisition activities such as events, business partnerships, networking, promotions • Help gather and analyze competitor insights, trends, and data • Spot trends and apply ideas to crypto/blockchain.
🎯 Requirements
• Bilingual English/Vietnamese is required to be able to coordinate with overseas partners and stakeholders. • Bachelor’s degree in Marketing, Business, or related field preferred. • 3+ years of working experiences with integrated marketing campaigns. • Strong understanding of branding, performance marketing and analytics. • Proven track record of driving successful paid social campaigns with measurable ROI. • Experience working in agency or in-house digital marketing teams preferred. • Excellent communication and interpersonal skills to train and collaborate with team members. • Self-starter with ability to manage multiple campaigns and priorities in a fast-paced environment. • Experience with graphic editor software such as figma or photoshop • Familiar with Microsoft Excel, Google Sheet, and data visualization tools e.g. Tableau, Google Analytics, campaign management platforms, ad tech tools • User-focused and product-driven mindset. • Familiar with Blockchain technology or the fin-tech sector is a plus. • Strong attention to KPIs and deadlines.
🏖️ Benefits
• Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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