Institutional & Growth Lead

Job not on LinkedIn

🔥 1 minute ago

🇭🇰 Hong Kong – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 11%

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Develop and enhance Binance Earn’s relationships with banks, institutions, funds, trading firms, market makers, family offices, wealth managers, and other institutional clients • Source, qualify, and convert institutional prospects into committed TVL/AUM allocations through outreach, conferences, referrals, and strategic partnerships • Develop and maintain a pipeline of qualified institutional leads and convert them into active users • Negotiate commercial terms and agreements with institutional clients and strategic partners • Partner with the VIP and Internal BD teams to identify opportunities, align strategies, maximize outreach, and expand the client base • Manage relationships with institutional clients and present tailored Earn solutions • Serve as DRP or point of contact for institutional Earn growth initiatives and major partners • Plan, enhance, and build institutional Earn product features and benefits • Research and develop institutional-level Earn and wealth management products for institutional, HNW, and VIP clients • Drive growth in TVL/AUM, client onboarding, and revenue for Binance Earn products through product development, business development, and go-to-market efforts • Lead cross-functional collaboration with Product, Marketing, Compliance, and Operations teams • Lead institutional marketing campaigns, workshops, and webinars • Identify market trends and customer pain points and provide actionable product feedback • Monitor TVL/AUM growth and client onboarding KPIs, prepare reports, and track initiative impact • Stay updated on industry developments, competitor products, and the regulatory landscape

🎯 Requirements

• 5-6 years of experience in Institutional Sales, Growth & Products with experience driving commercial metrics (e.g. AUM / TVL / Revenue) • Experience managing a team or leading a team, with the ability to provide direction across Institutional, Growth/Marketing and cross-functional initiatives • Strong product / business owner mindset; able to handle complex multi-BU / multi-product deals and understand commercials, industry trends and leverage opportunities • Deep understanding of underlying operating logic of Earn products • Experience in team management, setting goals for BD team, and very KPI-and-result-oriented • Strong cross-team communication and stakeholder management • Operations, Project or Product Management Experience at reputable fintech / crypto companies, preferably a CEX or Neobank or equivalent large organisation • Experience in Earn, wealth management, yield/staking, financial products, CEX or broader crypto/DeFi strongly preferred • Bachelor’s degree or higher in Business, Finance, Economics, or related fields • Advanced degrees or certifications (e.g., MBA, CFA, CAIA) • Bilingual English and Mandarin is required to be able to coordinate with overseas partners and stakeholders • Based in Asia time zone, ideally UTC+8 (±2)

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) • Opportunities for career growth and continuous learning • Flat organizational structure • Autonomy in an innovative environment • Collaboration with world-class talent • Equal opportunity employer