Binance
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
Marketing Campaign Specialist
Job not on LinkedIn
October 3
Binance
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
đź“‹ Description
• Act as the campaigns POC, responsible for coordinating and refining all aspects of marketing campaigns, such as activity mechanics, branding, associated content and more. • Act as the bridge between user-acquisition campaigns and brand marketing. Champion the brand and user-focused narrative in all areas to drive user growth. • Maintain a company-wide campaigns calendar, including local and global campaigns. • Collaborate across teams to help optimize and potentially combine campaigns under one central theme. • Copywriting and proof-reading campaign related communications. • Ensure accuracy of marketing materials and be an approver for all marketing campaigns. • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance. • Innovate and implement test-and-learn strategies along with delivering results. • Launch paid acquisition campaigns, referral campaigns and co-marketing campaigns
🎯 Requirements
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage. • Experience working with integrated marketing campaigns. • Project management skillsUnderstanding of the crypto market in general. • Experience or strong interest in copywriting. • Good understanding of branding, performance marketing and analytics. • Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant. • Has worked in big teams and has experience managing projects with numerous stakeholders • 5+ years of experience in marketing campaign • Strong sense of responsibility and resistance to stress. • Self-motivated and results-oriented
🏖️ Benefits
• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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