Binance
1001 - 5000 employees
Founded 2017
₿ Crypto
💳 Fintech
💰 Initial Coin Offering on 2020-12
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
Merchant Management Lead
🕒 April 2
🗣️🇨🇳 Chinese Required
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Binance
1001 - 5000 employees
Founded 2017
₿ Crypto
💳 Fintech
💰 Initial Coin Offering on 2020-12
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
📋 Description
• Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth • Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality • Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs) • Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity • Design and cultivate a strong merchant community, including culture building and cohort-based (circle/layered) operations to increase engagement and retention • Establish merchant growth programs, including training, enablement tools, incentives, and traffic support • Collaborate cross-functionally with product, data, and marketing teams to improve merchant experience and platform efficiency • Drive international expansion efforts, including multi-language and multi-region merchant strategies
🎯 Requirements
• Proven experience in a marketplace environment, with hands-on exposure to buyer operations, merchant/seller operations, and/or community operations • Strong understanding of the merchant lifecycle (Onboarding to Activation to Growth to Dormancy to Reactivation) • Experience managing 10,000+ active merchants on the supply side • Demonstrated success in merchant acquisition and scaling supply, including identifying and building sourcing channels • Solid experience in community building and cohort-based operations; proven ability to foster engagement and loyalty • Not limited to brand marketing or traditional B2C BD; strong platform and supply-side operations mindset required • Bilingual in English and Chinese, with exposure to international markets or global operations • Strong analytical and strategic thinking skills, with a data-driven approach to decision-making • Self-starter with the ability to learn and apply AI tools to improve operational efficiency
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