Regional Branding Manager

Job not on LinkedIn

🔥 1 minute ago

🇹🇼 Taiwan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 11%

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🗣️🇨🇳 Chinese Required

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Logo of Binance

Binance

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Identify and evaluate partners that align with the company’s vision • Negotiate brand partnership opportunities to achieve business objectives • Develop and execute partnership strategies and activation plans • Collaborate with cross-functional and regional teams, including Brand Marketing, Communications, Insights, Design, Content, Data, Product, Social Media, and Legal, to develop and align on annual plans covering product-market fit, goal setting, budget allocation, and channel strategy • Set data-driven objectives and evaluate short- and long-term campaign performance • Manage complex global budgets and drive return on investment (ROI) • Share industry thought leadership, market intelligence, and product insights • Guide key regional and local brand teams to enhance marketing operational excellence • Lead complex projects and resolve key business challenges • Demonstrate a proactive, resourceful, and action-oriented mindset

🎯 Requirements

• 5+ years of experience in brand partnerships and marketing, preferably with experience in sports, music, entertainment partnerships, or sponsorships • Excellent project management, strategic planning, relationship-building, and storytelling skills • Strong understanding of brand culture, vision, and the strategic value of partnerships • A creative yet data-driven mindset • Strong project management, communication, coordination, and cross-functional collaboration skills • Experience in the cryptocurrency industry, or familiarity with Web3 and U.S. equities, is a plus • Strong aesthetic judgment and content sensibility, with a high level of ownership and the ability to thrive in a fast-paced environment • Strong intellectual curiosity and a continuous learning mindset • Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders • Additional languages would be a strong advantage

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) • Opportunities for career growth and continuous learning • Flat organizational structure • Autonomy in an innovative environment • Equal opportunity employer

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