Senior Graphic Designer – Paid Advertisement

🕒 March 17

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Design brand and marketing assets across all digital channels: brand, social and paid • Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects • Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines. • Produce visuals and storyboards for the video team to animate and edit • Propose, test and iterating on new design formats based on performance insights • Establish and build relationship with the cross-business partners and stakeholders • Leverage AI tools to accelerate and enhance production (image, video)

🎯 Requirements

• 5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design. • A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.) • Experience designing for fast-paced marketing teams • Ability to take ambiguous briefs and turn them into clear, compelling visual solutions • Strong organisational skills and comfort juggling multiple projects with tight timelines. • A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking. • Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition. • Full proficiency in Figma (including components and plugins) • Clear understanding of animation and motion graphics principals • Strong storyboarding / storytelling skills (preparing boards for animation) • Strong foundation in composition, typography, and visual aesthetics • Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI) • A strong point of view on brand and visual storytelling • Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality • Strong understanding of paid media algorithms and platform-specific formats • Solid understanding of performance marketing or conversion-focused design • Experience working with hook-driven storytelling frameworks • Strong visual awareness and up-to-date trend sensitivity • Good to have skills: Animation or motion/ editing experience, Illustration or iconography experience, UX/UI design experience