Senior Marketing Finance Business Partner

🕒 May 14

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Lead marketing spend, planning and evaluation across marketing areas (eg performance marketing, PR & Branding, user campaigns, affiliates & KOLs, events & sponsorships). • Analyze the effectiveness of marketing investments, derive insights on ROI, and develop high-impact recommendations for executive business leaders. • Partner with Accounting to ensure accurate monthly financial reporting of marketing activities. • Provide key data insights to help marketers shape new or existing campaigns, continuing to identify growth opportunities, and data-driven recommendations (including guidance on spend) to improve ROI and user growth. • Work with complex datasets, ensuring that our marketing activities are being tracked and measured appropriately by working with cross-functional stakeholders. • Build relationships and collaborate with leaders across Marketing, Data, Regions and Finance team to find solutions to challenges • Drive continuous process improvement, standardization, simplification and reporting enhancements

🎯 Requirements

• 8+ years of experience in an FP&A or strategic finance role supporting Marketing function or in a Marketing role supporting analytics & strategy with Finance background at a large internet company (B2C) • Analytical problem solver with extensive experience building complex financial and/or operating models • Ability to craft executive-level presentations and develop succinct narratives outlining the key points of a deliverable and next step action items • Demonstrated abilities to ask the right questions and to use sound business judgment when collaborating with a wide-range of stakeholders • Proficiency in using AI / experience in automation is an added advantage. • Proven proclivity for quickly identifying and methodically resolving potential road-blocks

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)