Senior PR Manager – SEA

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🕒 January 13

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Develop and execute an integrated PR and communications strategy for Southeast Asia, aligned with Binance’s global positioning and local market realities. • Prioritize SEA as core growth markets, ensuring deeper media engagement, stronger visibility, and sustained brand credibility. • Adapt messaging and approach for restricted or smaller markets, focusing on compliance-safe communications and reputation management. • Build, maintain, and expand strong relationships with top-tier, business, financial, and tech media across the region. • Secure consistent, high-quality media coverage including interviews, op-eds, commentary, and feature stories. • Position Binance spokespeople as credible thought leaders on crypto, blockchain, financial innovation, and regulation-aware growth. • Work closely with Legal, Compliance, and Policy teams to ensure all external communications are accurate, compliant, and risk-appropriate. • Support communications around regulatory developments, market restrictions, and compliance milestones in a clear and responsible manner. • Act as a key communications partner during issues management or crisis scenarios. • Lead PR planning and execution for product launches, partnerships, corporate announcements, and regional campaigns. • Ensure announcements are localized appropriately while maintaining a consistent regional narrative. • Coordinate with global PR teams to align timing, messaging, and spokesperson strategy. • Manage and guide local PR agencies where applicable, ensuring clear briefs, high standards, and measurable outcomes. • Collaborate cross-functionally with Marketing, Social, Community, Partnerships, and Global Comms teams. • Provide senior-level counsel to internal stakeholders on media strategy and public positioning. • Track and analyze PR performance using key metrics (share of voice, sentiment, message pull-through, tier-1 coverage). • Deliver clear monthly and quarterly reports with insights, risks, and recommendations. • Continuously refine strategy based on data, market feedback, and regulatory context.

🎯 Requirements

• 8–12+ years of experience in public relations, communications, or corporate affairs • Strong background in financial services, fintech, technology, crypto, or regulated industries • Direct, hands-on experience managing multi-market or regional PR strategies in Southeast Asia • Excellent media instincts with strong storytelling and message framing skills • High level of regulatory awareness and risk sensitivity • Ability to operate strategically while remaining execution-focused • Strong stakeholder management and cross-cultural communication skills • Confident advisor to senior leaders and spokespersons • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)