Binance
1001 - 5000 employees
Founded 2017
₿ Crypto
💳 Fintech
💰 Initial Coin Offering on 2020-12
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
Senior Product Marketing Manager
🔥 0 minutes ago
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Binance
1001 - 5000 employees
Founded 2017
₿ Crypto
💳 Fintech
💰 Initial Coin Offering on 2020-12
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
📋 Description
• Drive the go-to-market strategy across multiple Binance products • Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes • Collaborate across business, marketing and regional teams to deliver on business goals and priorities • Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies • Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer • Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels • Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings • Attract, coach and develop a talented team of world-class product marketers.
🎯 Requirements
• Strong interest and experience in cryptocurrency space and community • A strong track record of spearheading launches and marketing campaigns that drove significant business results • Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives • Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality • Strong ability to synthesize insights and leverage to influence key decisions • A scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems • An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives • Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders • A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit
🏖️ Benefits
• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Shape the future with the world’s leading blockchain ecosystem
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