Social Media Coordinator

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Support the social media team across content creation, publishing, community management, creator coordination, and reporting. • Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts, from concept to publish-ready edit. • Appear on camera for relevant formats, including explainers, trends, street-style content, and scripted or semi-scripted videos. • Monitor TikTok, Instagram, X, and YouTube for emerging trends, sounds, formats, and challenges, and help turn relevant trends into timely content. • Apply strong hook and retention thinking across content, using visual, audio, and narrative techniques to improve watch-through. • Edit videos using CapCut and native platform tools, ensuring captions, pacing, transitions, sound sync, and safe zones follow platform best practices. • Adapt content for each platform rather than cross-posting identical versions. • Schedule and publish approved content across TikTok, Instagram, X, and YouTube, including captions, hashtags, tags, cover frames, alt text, and QA checks. • Maintain the content calendar, asset trackers, and publishing statuses. • Support social listening by tracking brand mentions, keywords, competitor activity, sentiment shifts, and relevant conversation trends. • Monitor comments, DMs, and mentions, draft approved responses, and escalate sensitive or compliance-related queries. • Support the MENAP Creator Program by managing creator communications, distributing weekly briefs, tracking deliverables, logging content links, and flagging missed deadlines or off-brief content. • Help maintain the creator database and scout potential new creators across TikTok, Instagram, X, and YouTube. • Pull social performance metrics and support weekly or monthly reporting, highlighting learnings around engagement, retention, and content performance.

🎯 Requirements

• Proven ability to create short-form content for TikTok, Instagram, and YouTube Shorts (portfolio, personal account, or previous work). • Comfortable and natural on camera. • Deep, current understanding of TikTok, Instagram, X, and YouTube trends and culture, with the instinct to move fast. • Strong understanding of hooks (visual, audio, and video) and how they drive retention. • Proficient in CapCut and Instagram's native editing tools. • Strong sense of pacing, framing, and platform-native visual language. • Organized, deadline-driven, and able to work with minimal supervision. • Strong written communication and relationship-management skills able to interact professionally with external creators and represent the brand in outreach. • Comfortable learning and working in social media tools (publishing/scheduling, listening, and analytics platforms). • Bilingual English/Urdu is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)