Senior Product Marketing Manager

November 1

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

❄️ Minnesota – Remote

Although this job is listed in Minnesota, this company may be open to hiring remote in other states.

💵 $133.3k - $219.1k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Bio-Techne

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Biotechnology • Healthcare Insurance • Pharmaceuticals

Bio-Techne is a global developer, manufacturer, and supplier of high-quality reagents, analytical instruments, and precision diagnostics. The company specializes in providing cutting-edge tools and services for research areas including cancer, epigenetics, and cell & gene therapy. With a focus on innovation and quality, Bio-Techne supports scientific and clinical advancements through its diverse portfolio of products, including antibodies, ELISA kits, and automated instruments.

1001 - 5000 employees

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives • Craft compelling value propositions, competitive positioning, and messaging frameworks • Design, build and execute high-impact go-to-market (GTM) campaigns/programs to drive revenue growth in key customer segments like immuno-oncology, cell and gene therapy, neuroscience and drug development • Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers • Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities • Translate customer needs into actionable insights that inform product and marketing decisions • Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors • Lead campaign development for new product launches, and demand generation initiatives in collaboration with regional marketing and commercial teams • Work closely with digital marketing, brand and marcom teams to ensure seamless execution of marketing programs • Partner with R&D and product management to guide new product development and lifecycle management • Collaborate with product management and scientific applications teams to develop and promote high-value content including testimonials, seminars, webinars, posters, and sales tools for new and existing products • Develop and deliver product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials • Develop relevant content across the marketing funnel; deploy via multiple channels that align with customer journeys • Maintain campaign/program KPI and metrics dashboards, perform pipeline analysis and analyze demand generation trends regularly reporting on the effectiveness of marketing activities • Adjust tactics as needed to maximize performance • Manage marketing budgets and optimize the promotional mix on campaigns/programs to achieve a high return on investment

🎯 Requirements

• Bachelor’s degree in Biology, Biochemistry or related discipline, advanced degree or MBA preferred • 10 years of experience in the life sciences industry with at least 5 years in a product marketing function • Experience in product marketing for immunoassays and within clinical or pre-clinical sectors, is highly desirable • Able to develop and communicate the unique value and promise that Bio-Techne products offer to life science research customers • Able to understand, integrate and synthesize insights across customers, competitors, business areas and markets to inform customer-centric campaigns for our instrument portfolio • Able to develop and execute multi-channel customer-centric marketing programs to achieve business objectives • Experience in developing successful lead generation initiatives using multi-channel strategies to drive funnel fulfillment • Able to work effectively in a fast growing, highly collaborative environment • Demonstrated ability to get things done, build consensus, resolve conflict, and solve tough business problems, working in concert with others • Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels.

🏖️ Benefits

• medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield • 401k plans • employee stock purchase plan (ESPP) • Health Saving Account (HSA) • Flexible Spending Account (FSA) • Dependent Care FSA • mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs • employee resource groups, volunteer paid time off, employee events, and charity drives • accrued leave policy with paid holidays, paid time off, and paid parental leave • culture of empowerment and innovation