Head of Marketing

🕒 5 days ago

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BJAK

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🏪 Marketplace

eCommerce • Insurance • Marketplace

BJAK is a leading online platform in Southeast Asia that offers comprehensive automobile insurance comparison services. The company enables Malaysian users to compare and purchase auto insurance from multiple insurers efficiently, providing considerable savings and convenience. BJAK is renowned for its user-friendly digital platform that allows quick insurance and road tax renewals, offering discounts up to 11%. With a strong emphasis on customer service, BJAK also provides 24/7 roadside assistance, accident support, and replacement vehicles. It is a pioneer in the insurance comparison sector in the region and has facilitated significant savings for millions of car owners.

📋 Description

• Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities • Build, hire, and lead the UK marketing team from scratch • Drive user acquisition, retention, and revenue growth across channels • Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more • Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV • Establish and evolve BJAK’s brand positioning and voice in the UK • Build and scale the content and creative engine (landing pages, campaigns, video, copy) • Manage agencies, freelancers, and internal stakeholders to deliver high-quality output • Partner with product, design, data, and commercial teams to align on business goals • Own the marketing budget, forecasting, and ROI optimization • Lead go-to-market (GTM) strategy for new products and features • Continuously leverage data and insights to refine strategy and execution

🎯 Requirements

• 7–12 years of experience in marketing, across strategy and execution • Proven track record in scaling marketing and driving measurable growth • Strong expertise in performance marketing and full-funnel strategy • Experience building or leading teams, ideally in a startup or high-growth environment • Deep understanding of paid media, SEO, content, CRM, and analytics • Strong data literacy and decision-making capability • Experience managing budgets, agencies, and stakeholders • Excellent leadership and communication skills

🏖️ Benefits

• Competitive compensation with performance bonuses • Full ownership of UK marketing strategy and execution • Opportunity to build and lead a team from scratch • A fast-growth environment where your work directly impacts business outcomes • High autonomy with clear accountability