Lead Creative Strategist

4 days ago

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BJAK

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eCommerce • Insurance • Marketplace

BJAK is a leading online platform in Southeast Asia that offers comprehensive automobile insurance comparison services. The company enables Malaysian users to compare and purchase auto insurance from multiple insurers efficiently, providing considerable savings and convenience. BJAK is renowned for its user-friendly digital platform that allows quick insurance and road tax renewals, offering discounts up to 11%. With a strong emphasis on customer service, BJAK also provides 24/7 roadside assistance, accident support, and replacement vehicles. It is a pioneer in the insurance comparison sector in the region and has facilitated significant savings for millions of car owners.

51 - 200 employees

🛍️ eCommerce

🏪 Marketplace

📋 Description

• Write and develop well-researched campaign and brand plans including brand voice, messaging, style, and architecture. • Lead creative discovery by analyzing market campaigns, social trends, and user behavior to identify winning messaging angles. • Develop strategic campaign concepts that translate business objectives and research insights into actionable blueprints for digital content. • Translate concepts into executable digital content, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance media assets. • Partner with internal teams to analyze content performance data (e.g., CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency. • Ensure all content aligns with BJAK’s brand voice and visual quality while pushing creative boundaries across digital channels.

🎯 Requirements

• 4–6 years in a hands-on creative strategy role, focusing on performance creative, digital content development, or campaign strategy within high-growth B2C brands or agencies. • Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first creative assets. • Expertise in digital content production workflows, including scripting, storyboarding, overseeing editing, and delivering optimized assets. • Proven ability to use data and campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts. • Proficiency with design tools and video production/editing software. • Strong project management skills and ability to manage complex cross-functional and external workflows.

🏖️ Benefits

• Competitive compensation • Remote work flexibility from London