VP Marketing

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3 days ago

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BJAK

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eCommerce • Insurance • Marketplace

BJAK is a leading online platform in Southeast Asia that offers comprehensive automobile insurance comparison services. The company enables Malaysian users to compare and purchase auto insurance from multiple insurers efficiently, providing considerable savings and convenience. BJAK is renowned for its user-friendly digital platform that allows quick insurance and road tax renewals, offering discounts up to 11%. With a strong emphasis on customer service, BJAK also provides 24/7 roadside assistance, accident support, and replacement vehicles. It is a pioneer in the insurance comparison sector in the region and has facilitated significant savings for millions of car owners.

51 - 200 employees

🛍️ eCommerce

🏪 Marketplace

📋 Description

• Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA). • Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more. • Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions. • Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging. • Shape and evolve the BJAK brand voice and positioning across platforms. • Manage creative production with internal teams and external agencies/freelancers. • Analyze data and market trends to generate insights and strategic improvements. • Collaborate with product, design, sales, and data teams to align marketing with business goals. • Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions. • Support go-to-market (GTM) efforts for new products and features.

🎯 Requirements

• 4–7 years of experience in marketing, with exposure to both strategic planning and execution. • Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership. • Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM. • Ability to lead creative production across digital formats — video, static, and copywriting. • Strong data literacy — you can analyze results and translate them into clear decisions. • Experience managing budgets, agencies, and external vendors. • Excellent communication, project management, and stakeholder engagement skills. • Based in London with remote/hybrid work flexibility.

🏖️ Benefits

• Competitive compensation with performance bonuses. • Ownership of high-impact marketing campaigns with regional exposure. • A fast-growth environment where your work moves the needle. • Hybrid work flexibility with high autonomy and clear accountability. • A chance to shape the future of a leading Southeast Asian fintech brand.