Director of SEO

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Blacksmith Agency

11 - 50 employees

Blacksmith Agency is a premium design agency. We utilize technology and an unmatched work ethic to bring results to you or your business.

📋 Description

• Own the end-to-end SEO strategy across all client accounts • Develop and implement scalable frameworks across: • - Technical SEO • - On-page optimization • - Content strategy • - Authority building / link acquisition • Ensure all strategies are aligned to business outcomes (traffic, conversions, revenue) • Continuously identify opportunities to improve performance and efficiency • Lead and manage a distributed SEO team, including: • - SEO Specialists • - Content Writers • - Link Building resources • Set clear KPIs and performance expectations across the team • Conduct regular performance reviews, coaching, and development • Identify hiring needs and support team growth as the function scales • Establish and enforce quality standards across all SEO deliverables • Review outputs to ensure they are client-ready and strategically sound • Eliminate low-quality or templated work and elevate overall output quality • Standardize processes and workflows across accounts • Participate in key client calls and strategic discussions • Translate SEO performance into clear business insights • Partner with Account Managers to support retention and growth • Act as the senior SEO voice within the organization • Build and refine SOPs for core SEO activities • Improve reporting frameworks and performance tracking • Introduce tools, automation, and best practices to enhance delivery • Ensure consistent execution across all accounts

🎯 Requirements

• 5+ years of experience in SEO • 2+ years in a leadership or team management role • Proven experience managing multiple client accounts (agency experience preferred) • Strong understanding of: • - Technical SEO • - Content strategy and optimization • - Keyword research and search intent • - Link building strategies • Ability to develop and execute high-level SEO strategies • Strong analytical and problem-solving skills • Demonstrated ability to manage and develop teams (4+ people preferred) • Strong verbal and written English communication skills • Comfortable in client-facing environments and executive-level discussions • Ability to simplify complex SEO concepts into clear, actionable insights.

🏖️ Benefits

• Professional development • Remote work options

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