SEO Analyst

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🕒 February 5

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Blavity Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Blavity Inc. is a venture-backed company that builds product solutions and media for Black consumers and enterprises who want to reach them. Our business division, AfroTech, is a professional network and talent acquisition solution for the world's largest companies. In addition, Blavity Digital Media Group creates content for Black audiences across all platforms.

📋 Description

• Conduct comprehensive keyword research using tools like SEMrush, Ahrefs, and Google Search Console to identify high-value content opportunities aligned with audience search intent and editorial calendars • Partner closely with editorial teams across all Blavity Inc. properties to optimize content for search visibility, including meta descriptions, title tags, header structures, and internal linking strategies • Perform regular competitive analysis to identify content gaps, emerging keyword opportunities, and industry trends that can inform our content strategy across politics, health, tech, business, travel, and culture verticals • Work directly with editorial teams to identify timely content creation opportunities based on trending topics, search volume data, and news cycles while maintaining brand voice and editorial standards • Monitor and analyze key SEO metrics including organic traffic, keyword rankings, click-through rates, and user engagement metrics; provide weekly and monthly reports with actionable insights • Support multiple SEO initiatives across different brand properties, managing timelines and deliverables in a fast-paced, deadline-driven environment similar to agency work • Stay current with SEO algorithm updates, search engine guidelines, and best practices specific to digital publishers and news sites, including Google News optimization and Discover visibility

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Data Science, or related field • 2-4 years of hands-on SEO experience, preferably in media, digital publishing, or agency environment • Proven track record of improving organic search performance through data-driven strategies • Experience working with content management systems and editorial teams • Demonstrated ability to manage multiple projects and meet tight deadlines • Previous experience in an agency or project-based environment with multiple client/brand management • Experience with news SEO, including Google News optimization and real-time content opportunities • Understanding of Black culture, tech entrepreneurship, and digital media landscape • Experience with schema markup implementation for news and media sites • Expert proficiency in SEO tools (SEMrush, Ahrefs, Google Analytics, Google Search Console) • Strong understanding of HTML, CSS, and basic JavaScript for technical SEO implementation • Experience with content management systems (WordPress, custom CMS platforms) • Proficiency in data visualization tools and Excel for reporting and analysis • Familiarity with project management tools (Asana, Slack) • Strong analytical and problem-solving skills with ability to translate complex data into actionable insights • Excellent written and verbal communication skills for collaborating with editorial and technical teams • Detail-oriented mindset with strong organizational skills to manage multiple brand properties • Ability to work independently while maintaining strong cross-functional relationships • Understanding of content marketing principles and user experience best practices • Flexibility to adapt to changing priorities and breaking news cycles • Passion for digital media and commitment to amplifying Black voices and stories.

🏖️ Benefits

• Contractors will be responsible for providing their own equipment, including but not limited to laptop computers, cell phones, or any other electronic equipment required to perform their role.