Digital Acquisition Marketing Manager

🔥 45 minutes ago

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Blend360

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

🏨 Hospitality

✈️ Travel

💰 $100M Private Equity Round on 2022-08

Healthcare • Hospitality • Travel

Blend360 is a professional services company specializing in AI, data analytics, and data-driven solutions. They work with Fortune 1000 and large enterprise brands to tackle significant challenges by integrating people and artificial intelligence. Blend360 focuses on several domains including business intelligence, data engineering, data science, MLOps, and data governance. Their industries of expertise encompass financial services, energy, healthcare and life sciences, retail, technology, media & telecom, and travel & hospitality. Blend360 is recognized for their AI and data solutions, having earned accolades such as "AI-Enabling Solution of the Year" and being listed among the "Top Generative AI Service Providers 2024.

📋 Description

• Lead the planning, execution, and optimization of digital acquisition marketing campaigns. • Partner with cross-functional teams to ensure campaigns are delivered accurately, on schedule, and aligned with business objectives. • Develop testing strategies, campaign schedules, and quality assurance processes to ensure successful execution. • Identify potential risks or issues early and recommend solutions to maintain campaign performance. • Collaborate with internal and external partners to execute initiatives that drive customer acquisition and engagement. • Use data and analytics to make informed recommendations and optimize marketing performance. • Manage campaign budgets, forecasting, reporting, and expense tracking. • Support invoice processing and vendor coordination to ensure timely campaign execution. • Coordinate legal, compliance, and creative reviews required for marketing initiatives. • Evaluate campaign performance and identify opportunities to improve efficiency, effectiveness, and the overall customer experience. • Ensure marketing activities comply with applicable policies, regulations, and organizational standards.

🎯 Requirements

• 6–10 years of experience in digital marketing, acquisition marketing, or a related field • Experience within financial services or another highly regulated industry is preferred • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously • Excellent analytical, communication, and problem-solving abilities. • Demonstrated ability to make data-driven decisions and translate insights into actionable recommendations • Strong proficiency in Microsoft Excel and PowerPoint, with the ability to quickly learn new marketing platforms and technologies • Experience managing external partners, vendors, or strategic business relationships • Ability to thrive in a fast-paced, collaborative environment while meeting tight deadlines • Willingness to travel occasionally (up to 10%) as needed

🏖️ Benefits

• Health • Vision • Dental • 401K plan • Life Insurance • Employee Assistance Programs