Marketing Manager

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🕒 May 5

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Blindside Networks

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2007

📚 Education

☁️ SaaS

Education • Technology • SaaS

Blindside Networks is a company that enhances BigBlueButton, which is the world's only open-source virtual teaching platform. As the originators and managers of the BigBlueButton project, they have facilitated millions of hours of online classes. Their platform is deeply integrated with major Learning Management Systems (LMS) and is optimized to improve learning outcomes through features like analytics and guest lectures. Blindside Networks provides hosting services ensuring 99. 999% uptime, making it a reliable choice for virtual classes for K-12, Higher Ed, and corporate organizations. With a commitment to accessibility and customization, BigBlueButton is designed from a teacher’s perspective, providing tools that are not available in the free version.

📋 Description

• Demand generation & paid acquisition • Build attribution infrastructure: know which channels are actually producing qualified leads • Audit and optimize the full lead journey from click to contact form to conversion • Stand up and manage paid campaigns across Google and LinkedIn — our first structured investment in this channel • Position and punch through the noise to get our message: there is a better way to deliver online classes IF you measure the right metrics. • Develop a content calendar that reflects our pedagogical positioning, not feature lists • Own SEO strategy and execution, working with existing content assets • Define and track the metrics that matter: CPL, CAC, channel mix, conversion rates • Build a monthly reporting cadence that informs product and sales decisions, not just marketing ones • Use AI tools to accelerate campaign creation, testing, and iteration • Translate product capabilities into clear, outcome-driven messaging • Identify opportunities to embed marketing into the product experience (onboarding, activation, education) • Support co-marketing with Moodle Partners (we have over thirty of them), Instructure (Canvas), and emerging DACH partners • Create campaign assets that channel partners can use to drive their sales (and as they share revenue with us, our sales as well)

🎯 Requirements

• Demonstrated track record of driving pipeline growth at a SaaS company, not just brand or content work, but leads that became revenue • Hands-on paid acquisition experience: Google Ads and/or LinkedIn, with real budget ownership • Comfort operating without a large team beneath you • Experience working inside or closely alongside a product organization where you can demonstrate you understand how product and marketing interact, and you can translate technical differentiation into buyer language • Strong signal Experience marketing open-source software or developer/technical products • Familiarity with the education sector (K-12, Higher Ed, or corporate L&D) • Experience building from scratch: first marketing hire, early-stage team, or greenfield channel • Able to write with your own voice (we value people who can write, not just prompt).

🏖️ Benefits

• Blindside Networks values diversity and is committed to fostering an environment of inclusion. We are proud to accommodate individuals with disabilities throughout the recruitment and selection process.