B2B Health Plan Marketing Lead

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8 hours ago

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Blueberry Medical

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Healthcare Insurance • Telecommunications • B2C

Blueberry Medical is an innovative company providing on-demand pediatric telehealth services. It offers convenient, affordable, and comprehensive medical care for children from home, using board-certified pediatricians. The company provides a range of healthcare services, including diagnostics, prescriptions, and medical advice via a dedicated app. Members receive a home medical kit to help facilitate virtual consultations and diagnosis. Blueberry offers 24/7 access to its services, eliminating long waits and surprise fees while ensuring quality care for children without the need for physical visits, and it caters to families by offering cost-effective membership options. The company guarantees satisfaction, emphasizing its commitment to providing accessible and reliable healthcare for kids.

2 - 10 employees

⚕️ Healthcare Insurance

📡 Telecommunications

👥 B2C

📋 Description

• Build the messaging architecture for Medicaid plans, national payers, and employer groups • Own competitive intelligence • Translate complex clinical outcomes and cost-savings data into clear, compelling value propositions • Drive activation/engagement with existing client members • Create a multi-channel demand gen strategy to drive inbound and outbound pipeline • Build campaigns targeting Medicaid plan executives, care management, utilization management, and provider networks • Develop nurture sequences, email cadences, landing pages, etc. • Define and track marketing attribution and funnel metrics • Build a full sales enablement suite including pitch decks, one-pagers, ROI calculators, pilot frameworks, use case libraries, etc. • Create market-specific narratives (Medicaid, Employers, etc.) • Equip the sales team with tailored messaging frameworks

🎯 Requirements

• 7-12 years in B2B marketing, with at least 3+ years selling into payers (ideally Medicaid) • Experience marketing healthcare services or digital health solutions – not just SaaS • Proven ability to generate pipeline through targeted campaigns • Strong product marketing & messaging skills; ability to translate clinical outcomes into payer ROI • Excellent writing and storytelling abilities • Experience supporting sales teams in complex, multi-stakeholder deals • Comfort working in a startup – ambiguity, limited resources, and building from scratch

🏖️ Benefits

• We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.