Field & Channel Marketing Manager

November 17

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BlueCat

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Enterprise • Telecommunications • Security

BlueCat is a company that specializes in network modernization and management solutions, focusing on DNS, DHCP, and IP Address Management (DDI). It provides unified and discrete SaaS solutions to optimize and secure enterprise networks, helping with network automation, multicloud management, and threat protection. BlueCat's products are tailored for large enterprises and include features for network observability, health, and automation. The company also emphasizes security, compliance, and performance across its network infrastructure services, and it continuously adapts its offerings to support changing network requirements, such as cloud adoption and remote work trends.

201 - 500 employees

Founded 2001

🏢 Enterprise

📡 Telecommunications

🔐 Security

💰 Secondary Market on 2022-06

📋 Description

• Plan and execute regional marketing events (e.g., tradeshows, conferences, product demonstrations) with direct sales teams and channel partners. • Work with regional direct and channel sales team to identify and recruit potential partners. • Implement regional channel partner programs in collaboration with global partner marketing. • Analyze marketing programs and events and make recommendations to improve performance. • Work with our regional channel sales and enablement teams to ensure channel partners are properly trained and motivated to offer BlueCat products to end users. • Manage marketing budgets for field and channel activities for your region. • Work with global partner marketing to develop and manage marketing materials (e.g., brochures, presentations, online content) needed for your region. Identify gaps and work with other parts of the marketing organization to ensure your region has the marketing materials and content needed. • Track marketing campaign performance and reporting on key metrics. • Build and maintain relationships with key stakeholders (key assigned channel partners, BlueCat channel sales partners, account executives and solution architects. • Analyze market data to identify opportunities for growth within North America. • Work with direct and channel sales teams to develop and execute regional sales strategies. • Manage budgets for both field and channel marketing activities in North America. • Build and maintain relationships with channel partners. • Track and report on the success of your regional marketing initiatives.

🎯 Requirements

• 5+ years (minimum), 8+ years (preferred) in a field/channel partner marketing role (preferably experienced in partner marketing, digital marketing campaigns, partner events for enterprise software or networking technology companies. • Experience marketing to, with, and through a broad spectrum of Channel Partners (e.g. Distributors, Resellers, Managed Service Providers.) • Experience operating within a global organization, working across time zones and cultures. • Experienced using Project Management software to track key activities, deliverables, dependencies (we use Monday.com) • Experience managing a marketing budget for partner marketing. • Strong financial and analytical judgement and understanding of how to prioritize. • Demonstrated ability to manage tracking and reporting on ROI of activities in Salesforce. • Ability to communicate metrics-based results and findings to key stakeholders.

🏖️ Benefits

• A Professional Development Budget • Dedicated Wellness Days and Wellness Week • A Lifestyle Spending Account • An Employee Recognition Program