Growth Marketing Director, DTC, Online Training Courses

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🕒 February 5

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BluZinc

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2015

🤝 B2B

🎯 Recruiter

☁️ SaaS

B2B • Recruitment • SaaS

BluZinc is a transformation growth consultancy founded in 2015, specializing in talent acquisition, interim management, and executive recruitment. Based in multiple countries including the USA and UK, BluZinc has partnered with over 50 client companies spanning various sectors such as wellness, fintech, and eLearning. They emphasize a client-centered approach with a high referral rate, showcasing their commitment to client success and candidate satisfaction through expert consulting and placement services.

📋 Description

• Design and execute the full-funnel customer acquisition strategy • Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn • Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email • Build and optimise email CRM flows for nurture, launch, cart-close, and ascension • Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure • Optimise CPL, CAC, and LTV with a commercial growth mindset • Work closely with founders, content, and partnerships teams, including the TED partnership

🎯 Requirements

• Proven experience launching and scaling a D2C online course or cohort-based programme • A premium price point experience of $5,000 or higher • A 12-week or MBA-level programme structure • Customers or students in the US, Europe, and the Middle East • Deep hands-on expertise in performance marketing and funnel optimisation • Strong experience with email CRM and lifecycle marketing • A commercial, growth-hacker mindset with strong analytical skills • Comfort operating in startup mode within an established, well-known company • Fluent English communication (programme delivered globally in English)

🏖️ Benefits

• Revenue-based bonus tied to launch performance and cohort revenue • Incentives linked to CAC, LTV, and funnel efficiency • Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate) • Potential profit-share or long-term incentive plan as the programme scales