Director of Demand Generation

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Build and own Advantage HQ’s B2B demand generation system • Create the demand generation strategy, define priority segments and buyer profiles, select investment-worthy channels and campaigns, and establish targets for qualified meetings, opportunities, pipeline, and revenue • Segment, reactivate, and nurture the existing CRM database across inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts • Use CRM data, sales-call transcripts, case studies, and account research to personalize follow-up • Analyze campaigns, messaging, audiences, and offers for commercial outcomes • Improve landing pages, qualification flows, lead routing, nurture programs, and retargeting • Oversee founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns • Align marketing with setter and sales teams • Create feedback loops using meeting quality, opportunity conversion, lost reasons, and customer quality • Diagnose funnels, write campaign briefs, review messaging, inspect CRM workflows, analyze performance, and manage execution • Build the commercial function from the ground up and develop a lean team around high-impact opportunities

🎯 Requirements

• Significant experience in B2B demand generation, revenue marketing, or growth marketing • Experience generating pipeline from U.S. or international enterprise buyers • Strong understanding of CRM, lifecycle marketing, and marketing automation • Experience working closely with setters, SDRs, account executives, or closers • Evidence of measurable pipeline and revenue impact • Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries • Strong written communication and analytical ability • Experience managing small teams, contractors, or cross-functional execution • Ability to connect CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment into one system • Strategic and hands-on execution skills, including funnel diagnosis, campaign briefs, messaging review, CRM workflow inspection, performance analysis, and execution management • Comfort operating in a fast-moving environment with incomplete information • Ability and willingness to use AI for research, analysis, content production, personalization, and campaign execution • Ownership, judgment, and execution orientation

🏖️ Benefits

• Performance bonus • Equity • Fully remote work • Distributed-team infrastructure • Freedom to redesign the system and introduce new channels • Opportunity to use AI throughout the organization • Opportunity to build a lean team • Direct access to the Founder and sales leadership • Potential to grow into broader ownership of revenue marketing and B2B growth