Director of Demand Generation

🕒 August 6

🇵🇭 Philippines – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 34%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Create and own the company’s B2B demand generation strategy • Define priority segments, buyer profiles, channels, campaigns, and targets for qualified meetings, opportunities, pipeline, and revenue • Lead segmentation, reactivation, and nurturing of the existing CRM database • Build differentiated journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts • Analyze campaigns, messaging, audiences, and offers based on commercial outcomes • Improve landing pages, qualification flows, lead routing, nurture programs, and retargeting • Eliminate campaigns that produce weak revenue despite attractive surface-level metrics • Oversee founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns • Build authority, create demand, and support sales in closing larger and better clients • Align marketing with setter and sales teams • Create feedback loops using meeting quality, opportunity conversion, lost reasons, and customer quality • Diagnose funnels, write campaign briefs, review messaging, inspect CRM workflows, analyze performance, and manage execution • Use AI for research, analysis, content production, personalization, and campaign execution • Build a major commercial function and potentially assume broader revenue-marketing and B2B-growth ownership

🎯 Requirements

• Significant experience in B2B demand generation, revenue marketing, or growth marketing • Experience generating pipeline from U.S. or international enterprise buyers • Strong understanding of CRM, lifecycle marketing, and marketing automation • Experience working with setters, SDRs, account executives, or closers • Evidence of measurable pipeline and revenue impact • Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries • Strong written communication and analytical ability • Experience managing small teams, contractors, or cross-functional execution • Ability to build or operate demand-generation programs for complex, high-value B2B services or software • Ability to connect CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment • Strategic and hands-on operating ability • Comfort working in a fast-moving environment with incomplete information • Willingness and ability to use AI extensively for research, analysis, content, personalization, and campaign execution • Ownership-oriented approach and focus on measurable results

🏖️ Benefits

• Performance bonus • Equity • Fully remote work • Distributed-team infrastructure • Freedom to redesign the system and introduce new channels • Opportunity to use AI throughout the organization • Opportunity to build a lean team • Direct access to the Founder and sales leadership • Potential to grow into broader ownership of revenue marketing and B2B growth