BM Digital
51 - 200 employees
BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe that the best way to achieve that is by fostering a community of inclusion, where every employee has a chance to become their best creative and professional self.
Head of Growth – Paid Media
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BM Digital
51 - 200 employees
BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe that the best way to achieve that is by fostering a community of inclusion, where every employee has a chance to become their best creative and professional self.
📋 Description
• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it. You know the difference between scaling because the data says go and scaling because a client asked you to. You never confuse the two. • Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin. • You can diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first. • Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back. • Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust. • Team development - building junior analysts and strategists into strong, independent operators.
🎯 Requirements
• Demonstrable track record of scaling Meta accounts beyond $100k/day • 6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands • Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale. • Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes. • Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.
🏖️ Benefits
• Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
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