BM Digital
51 - 200 employees
🛍️ eCommerce
📣 Marketing
eCommerce • Marketing
BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.
Head of Growth – Paid Media
🕒 July 2
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BM Digital
51 - 200 employees
🛍️ eCommerce
📣 Marketing
eCommerce • Marketing
BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.
📋 Description
• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it • Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin • Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first • Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back • Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust • Team development - building junior analysts and strategists into strong, independent operators
🎯 Requirements
• Demonstrable track record of scaling Meta accounts beyond $100k/day • 6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands • Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale • Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes • Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear
🏖️ Benefits
• Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
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